The moment you’ve been waiting for is finally here…March Adness 2018! Check out our sweet 16 picks for the Ad Council’s PSA of the year, along with all tournament dates below. Voting starts via email on 3/13 and each round will be open for 24 hours. Sign up to ensure your vote is counted and invite your friends to join the game to help your favorite campaign win. Campaign winners from each round will be announced on AdLibbing, so check back frequently.
March Adness Tournament Dates:
- 3/13: Sweet 16 Round 1
- 3/15: Sweet 16 Round 2
- 3/20: Sweet 16 Round 3
- 3/22: Sweet 16 Round 4
- 3/27: Excellent 8 Round 1
- 3/29: Excellent 8 Round 2
- 4/3: Flawless 4
- 4/5: Championship Round
**Please note, you can register to vote at any time to participate in the current round of the tournament. Just enter your information here!
Fatherhood Involvement vs. Discover the Forest
Fathers play a critical role in their children’s lives and today, 86 percent of dads spend more time with their children than their own dads did with them. However, 7 out of 10 dads recognize they could use help to become even better parents. The Ad Council’s Fatherhood Involvement campaign encourages men to “take time to be a dad today” by playing an active role in their children’s lives. These PSAs feature kids re-telling jokes their dads shared with them, highlighting that even the smallest moments fathers spend with their children can have the biggest difference in their children’s lives. All PSAs direct audiences to visit Fatherhood.gov for parenting tips, fatherhood programs, and other resources. Share this timeless message with all the dads and prospective dads in your community.
The United States Forest Service launched the Discover the Forest campaign in partnership with the Ad Council in 2009 with the goal of inspiring children to develop a love for the outdoors. The new PSAs feature a family exploring a nearby forested environment to remind parents that having a nature experience with their children is not only easy and local, but also fun and full of learning opportunities and benefits. Discover a forest or park near you at DiscovertheForest.org.
Pathways to Employment vs. Teacher Recruitment
The average amount of time a resume spends on a hiring manager’s desk is seven seconds and candidates are often immediately dismissed if they don’t yet possess typical professional credentials. 7 Second Resumes, created by 22squared on behalf of Grads of Life, encourage hiring managers to look beyond the resume to see how Opportunity Youth are so much more than what’s on paper. Visit GradsofLife.org to learn more about untapped talent.
Even while the country is facing a national teacher shortage, students are no longer seeing teaching as a viable career option post-college. Only 9% of top-third college students say they plan to go into teaching. These PSAs developed in partnership with TEACH.org and the Ad Council show what it’s really like to teach through work stories that demonstrate how creative, collaborative and intellectually stimulating teaching can be. Audiences are encouraged to visit TEACH.org where users can find resources to explore teaching, including information about internships, scholarships, and certifications.
Suicide Prevention vs. Ending Hunger
Suicide is the second leading cause of death amongst young adults. Young adulthood is a critical time in a person’s life when they may experience great stress from multiple life changes like leaving high school, moving from home and beginning college. It’s also a time when mental health issues frequently emerge. The friends of those struggling with mental health issues can be incredibly influential in helping them get the help that they need when they need it. In fact, 76% of young adults will turn to a peer in a time of crisis for support.
Seize the Awkward aims to encourage and empower young adults to reach out to a friend who may be struggling with their mental health. By leveraging moments of vulnerability in their friendships, they can create a safe space for their friends to open up about mental health.
Families and children across the U.S. are struggling with hunger, and they need our help. Nearly 13 million children, that’s 1 in 6 kids, in the U.S. struggle with hunger. Kids who don’t get enough to eat begin life at a serious disadvantage. As they grow up, these kids are more likely to have health problems and experience difficulty in school and in other social situations. Feeding America is the nation’s leading domestic hunger-relief charity, providing meals to more kids than any other charitable organization in the U.S. Help end the story of hunger by visiting FeedingAmerica.org.
Saving for Retirement vs. Shelter Pet Adoption
America is facing a retirement savings crisis. Approximately 2 in 5 households headed by people ages 55-64 –over 9 million households– have no retirement assets saved at all. To encourage the public to get on track with their retirement, this PSA celebrates consumers for successfully acing the financial milestone of home ownership and urges them to apply that same savvy to their retirement savings. Visit AceYourRetirement.org for your personalized retirement saving action plan.
Between 6-8 million pets enter shelters or rescue groups each year, yet only half will be adopted. This leaves millions of healthy and treatable dogs and cats who still need our help to find homes. To raise awareness for shelter pet adoption, the Humane Society of the United States, Maddie’s Fund and the Ad Council built an interactive laboratory where adoptable pets made their own social media posts by interacting with elements on set. These posts were then published on The Shelter Pet Project’s Facebook, Instagram and Twitter. All this play laddered up to a serious request: Adopt shelter pets. Find adoptable shelter pets near you at TheShelterPetProject.org.
Adoption from Foster Care vs. Buzzed Driving Prevention
There are over 118,000 children in the U.S. foster care system currently waiting for an adoptive family. However, older teens have lower adoption rates and spend 50% more time waiting to be adopted than younger children. No matter our age, we never outgrow the need for a loving and supportive family. Whether prospective parents can successfully wake up a teen or not, parents don’t have to know it all to be a perfect parent to a teenager – they just need to be there. Learn more about the adoption process at AdoptUSKids.org.
Every 50 minutes, someone in America is killed by drunk driving. This current campaign prompts viewers to examine their own behavior and take responsibility for their decision to get behind the wheel after drinking. Whether it’s taking too many selfies or overusing a dating app, there are plenty of warning signs of impairment that tell us we may not be okay to drive. Know your warning sign and get a safe and sober ride home.
High School Equivalency vs. Emergency Preparedness
More than 34 million adults over the age of 18 do not have a high school diploma. Going back to pursue a high school equivalency can seem like a large and solitary endeavor. Working with McKinney and the Dollar General Literacy Foundation, the Ad Council has developed PSAs to show adults that they have far more support than they realize and that no one gets a diploma alone.
As recent events – including Hurricanes Harvey, Irma and Maria and the California wildfires – have shown, natural disasters can cause massive destruction and bring enormous change at any time. Created by Schafer Condon Carter, FEMA and the Ad Council, this “Notifications – Flood” PSA uses modern reminders to encourage American families to create emergency communications plans before disasters strike. Visit Ready.gov/plan to create your emergency plan today.
High Blood Pressure Control vs. Lung Cancer Screening
Nearly half of all American adults have high blood pressure and an alarming number of these people don’t have it under control. Maintaining healthy blood pressure is a vital component of cardiovascular health, as untreated hypertension puts individuals at high risk for stroke and heart attack.
Approximately 9 million people in the U.S. are at high risk for lung cancer and more than 15,000 lives could be saved if only half of them were screened. “Saved By The Scan” aims to raise awareness of the benefits of early detection through lung cancer screening and drive individuals to take a lung cancer screening eligibility quiz at SavedByTheScan.org.
Caregiver Assistance vs. Type 2 Diabetes Prevention
Men represent 16 million of the more than 40 million Americans who are unpaid family caregivers. Although most male caregivers agree that caregiving is stressful, very few reach out for help; they often avoid talking about their situation with others and don’t feel comfortable discussing the emotional challenges of caregiving.
Created by DDB, AARP and the Ad Council, these PSAs feature “”tough guy”” Danny Trejo and use the tagline “Caregiving is tougher than tough,” to direct male caregivers to aarp.org/caregiving for practical tips, tools, and support.
More than one in three American adults have prediabetes and are at high risk of developing type 2 diabetes, a serious health condition that can lead to heart attack and stroke.
Surprisingly, nearly 90 percent of people with prediabetes don’t even know they have it. But prediabetes can be reversed through weight loss, diet changes and increased physical activity. The first step to reversing the condition is evaluating one’s personal risk so that they can take action as soon as possible.