2017 has been a year of self-expression, breaking silence, and sharing with the world. Ideas have sparked actions, actions have sparked movements, and movements have sparked social change.
We’re proud to be a part of advertising during a time when companies are feeling empowered to speak out more than ever before.
We can’t end 2017 without a recap of our favorite public service ads. Organizations are truly coming together for change, and we’re loving it!
1. GE – “What if Millie Dresselhaus, Female Scientist, Was Treated Like a Celebrity?”
What We Love: Showing the world an unknown woman who made major contributions to science and asking why, as a society, we don’t make these accomplishments more well known.
2. Microsoft – “#MakeWhatsNext: Change the Odds”
What We Love: Girls determined to change the world in STEM and pushing other girls to follow their dreams in making the world a better place.
3. David Lynch Foundation – “Sounds of Trauma”
What We Love: Being exposed to the raw reality of PTSD in everyday life.
4. Suicide Prevention Hotline – “1-800-273-8255”
What We Love: A song for a cause, and a music video that will bring tears to your eyes.
5. CoorDown – “Not Special Needs”
What We Love: It’s a lesson that people can always learn more. Words carry meaning and they can affect people in a different way than they were intended. Remember, choose your words wisely.
6. Landwirth Legacy Productions – “My Heros”
What We Love: Deconstructing gender norms! Be who you are, never apologize, and love yourself for it.
7. Drug Policy Alliance – “Your Brain on Drug Policy”
What We Love: Remixing an effective, classic PSA showcasing problems that our society’s still facing today.
8. Burger King – “Bullying Jr.”
What We Love: The strange juxtaposition of food vs. people, and the reality that people are more likely to stand up for themselves than for someone else.
As we look back at 2017 for years to come, let’s remember the impact and difference people made by letting their voices be heard. We need to continue this movement in 2018 and let PSAs remain a driving force for change.