Never underestimate the power of an amazing story.
With over sixteen years running a marketing and advertising agency, I know this to be true. The advertising world at large is structured to drive consumers to engage with the brands we represent. I’d like to think we’re pretty damn good at it. And we’re proud of the work we do.
But as proud as we are to do what we do for our remarkable clients, we know our purpose on this planet has the potential (and responsibility) to mean far more than just commercial success.
I believe each and every one of us has a gift to give. Something we bring to the table that adds value to an existing equation. Some contribution we uniquely make that would remain unfulfilled if we stood silent on the sidelines.
If you’re in the marketing and advertising business, whether you know it or not, your gift is one of storytelling. From the preservation of our environment to the protection of our most vulnerable citizens, the ability to communicate the urgency of underrepresented needs has never been more important.
As we enter the holiday stretch, I encourage you (plea to you), to bring your contribution to the table to support a voice in need. Over the past few years, we’ve had the honor of working alongside the Ad Council. It’s been a privilege to bring our creative thinking to the table for a number of organizations.
Put on your cape and use it for some good. Here are three ideas to get you started:
1. Raise Your Hand.
Consider contacting organizations like the Ad Council that connect agencies, content creators, researchers and digital talent with nationwide social good campaigns. If people on your team want to personally get involved with non-profits, encourage them to find a partnership they’re passionate about with the Ad Council’s Create for Change tool.
2. Lend a Hand.
Create a non-profit on your terms – dream big! We did it and it’s among our proudest accomplishments and most rewarding challenges.
3. Get Your Hands Dirty.
Find a non-profit in your community and take a morning to plant some trees, donate your lunch break to deliver meals or make happy hour a treat for some shelter pets nearby.
I think we can all agree that there is nothing more fulfilling than doing work we’re proud of. Telling stories that support voices in need and have a lasting impact on the communities we live in certainly hits the mark.