The Ad Council recently launched an effort with the Taproot Foundation called CreateForChange. This platform connects professionals in the communications and media industry (like copywriters, graphic designers, marketers, researchers, techies, strategists) with nonprofits in need of skilled pro bono help.
The program allows us to engage more folks with more causes and gives communications and marketing professionals an opportunity to use their day job talents for good. Why? Because we believe that the Ad Council should be a hub for social good, helping other causes and nonprofits, big and small, regardless of whether they’re working formally with the Ad Council.
Here are three ways you can help:
- If you work in advertising, tech, design, research, etc., VOLUNTEER! You’re exactly the type of “pro bono pro” we’re looking for. Our partner on this effort, the Taproot Foundation, has all sorts of nonprofits and projects for people to choose from. Go to CreateForChange to get started.
- If you work for a nonprofit and are looking for some pro bono help, REGISTER YOUR PROJECT! We would love to get more nonprofits in the pipeline so they can benefit from pro bono help. If you currently work at a nonprofit interested in skilled volunteer services, this link has info about registering your nonprofit’s project on Taproot through the Ad Council’s CreateForChange program.
- Or just SPREAD THE WORD: Forward the graphic (below) to your friends and colleagues in the industry or share this link with your favorite nonprofit! We are looking for professionals with a range of skills (i.e. HR, IT and accounting professionals are needed in addition to marketing and communications pros). And all nonprofits are welcome!
Questions? Hit me up. Here’s my email – [email protected].