While other students were spending their summer relaxing by the beach or hanging out with friends, our interns here at the Ad Council were working hard on our campaigns and absorbing all sorts of knowledge. Read below to find out what our interns learned and the advice they would give to others pursuing their dream career.
What I learned: I absolutely loved my internship at the Ad Council! No two days were alike, especially in the world of public relations and social media. One of my favorite parts of the internship was the creation and presentation of the intern project. We proposed an Organ Donation campaign, which is an issue near and dear to my heart. The process of creating a campaign from scratch was so rewarding. I am somewhat of a kinesthetic learner, so completing the process that I’ve learned about throughout this summer and in my college classes was very helpful for me.
Advice: In terms of advice, I would tell future interns to sit in on every meeting you can when it comes to your creative. Those meetings taught me how to critique a campaign and understand when a campaign is on or off brand. Another piece of advice I have would be to keep a running list of vendors, agencies and influencers you would like to connect with in the future. By the end of the summer, you will be overwhelmed by how many different people you will meet in person and over the phone.
What I learned: The first day I entered the Ad Council doors, I had absolutely no idea what to expect. What I learned through two amazing months is that working for an organization as well-run, influential, and progressive as the Ad Council drastically changes your perspective for the better. The office has an aura of excitement and passion that radiates throughout – it’s easy to work for a place like this one. Now I do not say easy in terms of level of effort; instead, I refer to the fact that it is easy to dedicate significant time and effort to such fantastic missions. It is easy to show up and invest time in to an environment that constantly promotes creativity, ingenuity, and innovation. The collective mindset is to make this world of ours better, and that is what I so genuinely love about the Ad Council!
Advice: Take initiative and don’t be afraid! We were treated as equals who made important decisions that affected our campaigns. My advice is to take ownership of your responsibilities and tasks. The people around you want to understand your perspective and unique ideas. Once you pursue your own passions and apply your unique perspective to different tasks, you realize how important your personal contribution is.
What I learned: I learned how to work as a team to create the framework for a campaign from start to finish, which was unbelievably interesting! Throughout the intern project, I learned how much really goes in to each campaign. That experience taught me a lot about the Ad Council and specifically what it’s like to develop such a comprehensive overview of an ad campaign.
Advice: Go to as many creative review meetings as possible; they’re awesome!
What I learned: I learned so much that I feel like it’s hard to summarize it, but I think what I truly learned is how to be more careful and thoughtful in everything that I do. Many of the digital projects we take on are special because there’s so much detail we put into them, and being detail-oriented is a skill I’m trying to refine every day.
Advice: If there’s one piece of advice I could give you, it’s to ask for what you want. Ask to be a part of that meeting. Ask to be added onto e-mails chains of a project you’d like to work on. Ask someone out for coffee, for advice, for more information. Everyone here genuinely wants to help you grow and achieve your personal goals, and you’ll be surprised how often people say yes.
What I learned: This summer I entered the Ad Council not really understanding what a unique place it really is. Not only does the Ad Council work with leading advertising agencies to produce some of the world’s best PSAs, they also do incredible research and strategy work along with securing pro-bono media placements to ensure that the PSAs make a strong measurable impact. Because the Ad Council is small and scrappy, everyone can take so much ownership of the work that they do, and people were always very open to share their experiences. It feels great to be able to come to work every day and feel pride in the work that is being done here.
Advice: I encourage everyone who thinks they may be interested in an internship at the Ad Council to apply, because you will learn more than you could possibly imagine. If you are interested in any facet of communication, whether that be digital, media, public relations, social, or account management, you will be able to have unprecedented access to some of the best and brightest minds in the industry, and have a ton of fun!
What I learned: I am so much more aware of my actions and the impact they have on my health and the planet. It is hard to not become more conscientious about throwing away food when you spend two hours inputting data from a food waste reduction campaign. In addition, the Ad Council is one of the more diverse workplaces that I have interned in. Something unexpected was that my tendency to be overly apologetic was brought to my attention on multiple occasions. As a female in the workplace, this is the first time that this tendency has been called out. It is refreshing to work in a place that not only talks about diversity and inclusion, but also reinforces it internally and culturally throughout the organization.
Advice: If you’re interested in learning more about a certain topic or department, don’t be afraid to ask to work on a project in that area. You get more out of your internship that way!
What I learned: There are tons of items I could list here: people with passion and hard work, all aspects of campaign development from research, creative, production, public relations/social activations, digital development to evaluation, industry/workplace terminology, how a social issue can be developed into a PSA campaign, etc. One thing I would like to highlight is all the efforts of coordination, patience and details that go into a great PSA campaign, considering different perspectives from clients, ad agencies, vendors, partners, and Ad Council’s expertise in PSAs.
Advice: The fact is that you have limited time and mental resources to be allocated during your internship. There are so many things to take in, either from the people you work with, your own projects, or adjustments to anything that makes you feel uncomfortable. Recognize those moments you feel uncomfortable, try to figure out the reasons behind them, be sure to have some time to reflect and process, and lastly, don’t be afraid to ask people out for coffee or lunch to share your thoughts and ask for suggestions. People at the Ad Council are AWESOME and willing to help you grow!