Nahal is a National Director of Accounts at Kargo, one of the fastest growing mobile advertising companies in the industry. The Ad Council has recently partnered with Kargo to develop best in class mobile creative assets on behalf of our campaigns. Nahal has been our champion leading these projects and ensuring we are equipped with the right tools to engage audiences while they are consuming content on their phones. It’s more important than ever that we show up in the mobile space and Nahal has been instrumental in making sure we do just that! We’d also like to give Nahal a shout-out for the most creative answer we’ve seen for our “favorite social platform” question. Check out her answer below!
Ad Council: Smokey Bear or McGruff?
Nahal Nazer: Though you can’t overstate Smokey’s impact, McGruff all the way – forest fires are a far less imminent threat than crime in New York City.
AC: What’s on your desktop home screen?
NN: A lovely image of El Capitan at Yosemite National Park of course!
AC: Android or iPhone?
NN: iPhone, but I swear no loyalties!
AC: Favorite social platform?
NN: Instagram and more recently, Venmo.
AC: Favorite social good ad campaign?
NN: I recently worked on a campaign for One Book, One New York, a community-reading program intended to get the five boroughs reading the same book at the same time. Think of it like a citywide book club! The initiative featured five novels–all amazing reads–that New Yorkers could vote on online and through touch-screen portals in subway stations. I think the program organically encouraged participation by featuring best-seller books and making voting as easy as possible. To make it even better, 4,000 copies of the featured novels were donated to over 200 library branches across the city.
AC: In a nutshell, what’s your job/what do you do?
NN: I oversee the Account Management department at Kargo, an ad tech company that brings brand advertising to mobile screens. My team focuses on ideating high impact campaigns that are designed for mobile and keep user-experience top of mind.
AC: How do you think advertising can be a force for good?
NN: In my professional experience, advertising has provided publishers and new media companies with the revenue required to keep them staffed and producing original content. By feeding publishers, advertising helps to diversify the editorial landscape and prevent monopolies.
AC: What’s the best professional advice you’ve ever been given?
NN: Be present!
AC: Who’s been your greatest influence?
NN: Beyoncé–she reminds me to focus on what you’re best at.
AC: What have you gotten out of working with the Ad Council?
NN: In this age of over-saturation, it’s hard to stay conscious of the many issues affecting the people around us. I think Ad Council does a good job of reminding us of all the causes we need to create social awareness for and foster empathy around.