Jason is VP, Corporate Communications at Clear Channel Outdoor Americas. He leads external and internal communications strategies for the company and truly is a Champion for Good. He has conceptualized CSR campaigns for National Police Week, The National Center for Missing & Exploited Children, Polaris and Multiple Sclerosis as well as many Ad Council campaigns. He has been instrumental in bringing the Project Yellow Light outdoor creative competition to life, which aims to educate high school and college students about the dangers of texting while driving. Jason is a leader, innovator and all around Ad Council rock star!
Ad Council: Smokey Bear or McGruff?
Jason King: Coming from a long line of law enforcement officers, I’d be arrested if I didn’t choose McGruff.
AC: What’s on your desktop home screen?
JK: Just got a new PC and it’s entertaining me daily opening with beautiful places I’ll probably never get to travel to. However, my iPhone’s home screen is much more intriguing, and personal, as my 10 year old updates it weekly with zany images of herself.
AC: Favorite social platform?
JK: As a former journalist, I am addicted to the real-time feeds of news outlets on Twitter. It reminds me of “pulling down the AP wire” when I worked in broadcast radio. The news just keeps on coming!
AC: Favorite social good ad campaign?
JK: I love all the campaigns I’ve ever helped bring to life—and that includes many of the Ad Council campaigns I’ve worked on over the past 5 years. It’s like welcoming a new child into the world and all the expectations you have for them are just beginning to unfold. Project Yellow Light I’m quite fond of, as Clear Channel Outdoor Americas was the first OOH company to support the effort. It also takes me back to my sweet spot in highway safety public awareness having worked for 12 years in transportation policy in Washington, D.C.
AC: In a nutshell, what’s your job/what do you do?
JK: In a nutshell, at CCOA, I’m a story teller. And those stories I tell are based on campaigns (paid and pro-bono) that help illustrate the engaging power of our media to connect with people on their daily journeys.
AC: How do you think advertising can be a force for good?
JK: If dreams are dreamed by artists, then brand experiences are conceptualized by marketers. And when brand messages are communicated creatively to the right people at the right time and in the right place, they can be an incredible power for affecting change. And that change in behavior can be a dream come true too.
AC: What’s the best professional advice you’ve ever been given?
JK: Stay committed to earning your pay. Always take the high road, even when the devil tries to pull you into the ditch.
AC: Who’s been your greatest influence?
JK: My career has been influenced by some very talented leaders, who have given me the freedom to fail. They include Linda Lewis-Pickett, Dan Levi and Scott Wells. But it’s my mother’s voice I hear in my head cheering me on!
AC: What have you gotten out of working with the Ad Council?
JK: I’ve been fortunate to work very closely with the Ad Council team over the last five years. I’ve been presented with some amazing, ground-breaking campaigns with which to align CCOA. Not to mention, the great working relationships formed with Ad Council staff and their non-profit partners.