WARNING: Before you read this post, I should probably tell you that many of these commercials caused me to cry at my desk.
This Sunday is Father’s Day, and we want to celebrate dads in a way that’s true to the Ad Council—by spotlighting the best commercials that feature them. Watch these 7 commercials to get yourself in the Father’s Day spirit and to remember just how important fathers are in their children’s lives.
Barbie’s “Dads Who Play Barbie”
Let’s start with a commercial that will give you more smiles than tears. In this spot from Barbie, we see how dads can get silly with their daughters while still empowering them to reach their goals–all while playing with Barbie dolls.
Ad Council’s “Let’s Crawl”
The issue of fatherhood involvement is an important one here at the Ad Council, which explains why we’ve had a campaign about it since 1996! In the latest work from our Fatherhood Involvement campaign, we see how easy it is for fathers to #makeamoment with their kids. How do you take the time to #makeamoment with your dad or as a father? Let us know in the comments.
NFL And Marriott’s “Smiles”
This adorable spot from the NFL and Courtyard Marriott features the children of NFL players talking about how their relationships with their dads improve their lives. This work serves as an important, and cute, reminder that kids truly want to spend time with their dads.
Gillette’s “Go Ask Dad”
Have you ever Googled how to do something before just asking someone else? Gillette wants to change that. This thoughtful commercial shows us why it’s better to ask your dad than trust random strangers on the internet when it comes to answering your questions.
Dove’s “Calls for Dad”
Dad. Daddy. Dada. Father. No matter what name you give him, make sure to take the time this Father’s Day to acknowledge the ways your dad has been there for you. Also, if you loved this spot, check out a bonus Dove commercial featuring dads here.
Paper & Packaging’s “Letters to Dad”
Millions of families this Father’s Day will be celebrating without their guests of honor, as many fathers are bravely serving our country both at home and over seas. This spot from Paper & Packaging reminds us that no matter how your fatherhood story unfolds, there’s always a way to show you’re there.
MetLife’s “My Father is a Liar”
In this tear-jerking spot from MetLife, we see that being a father is not always easy; it’s a job full of sacrifices and heartache, late nights and tears. But in the end, the love shared between a father and child is worth every single second of hardship.