For over four years, Hank Hughes has supported nearly every Ad Council campaign on The Africa Channel. In addition, Hank has never missed sending in a quarterly self-report where he diligently tracks The Africa Channel’s support of our campaigns. Hank completely “gets” the Ad Council as if he were a member of our team!
Ad Council: Smokey Bear or McGruff?
Hank Hughes: Smokey the Bear because he reminds me of growing up in Southern California. I grew up with fire awareness in the home, the forest, and during the fire season and holidays.
AC: What’s on your desktop home screen?
HH: The Africa Channel website (theafricachannel.com)
AC: Android or iPhone?
HH: I have an Amazon Fire phone so that puts me on an Android platform
AC: Favorite social platform?
HH: To be honest I really don’t have a favorite at this point…
AC: Favorite social good ad campaign?
HH: Wounded Warrior Project
AC: In a nutshell, what’s your job/what do you do?
HH: I’m the Traffic Director for The Africa Channel Cable Network. Basically this means I manage the on air traffic and billing software systems integration for The Africa Channel US operations on Globe Cast satellite services.
AC: How do you think advertising can be a force for good?
HH: Advertising campaigns speak to socially relevant goods, services, products, technologies and public services
AC: What’s the best professional advice you’ve ever been given?
HH: Inspire others by actions and deeds
AC: Who’s been your greatest influence?
HH: My father the late Ray Hughes; Jackie Robinson; President Obama
AC: What have you gotten out of working with the Ad Council?
HH: A strong sense of community relevant to social goals on a national scale