Brands have made doing good a part of their mission and we’re loving every minute of it. Whether it’s giving the world access to clean water, raising awareness for Alzheimer’s Disease, or encouraging more girls to pursue STEM careers, these companies are committed to doing good.
Ever heard of an app changing its functionality to raise awareness for a worthy cause? Yeah, I hadn’t either, until I came across Alzheimer’s Research UK’s partnership with Shazaam. When users activated the app, they received messages like those expressed by people with Alzheimer’s such as “Is it umm…” and “This one rings a bell…”. Once Shazaam identified their song, a banner appeared to encourage users to donate to Alzheimer’s research. The campaign reached 2,018,206 impressions in just a matter of hours and Alzheimer’s Research UK received 5,096 visitors to their donation page. Alzheimer’s Research UK in partnership with Shazaam educated a new audience about the serious effects of Alzheimer’s.
Microsoft Hashtags to Encourage Girls in STEM
#MakeWhat’sNext, which launched in March, is Microsoft’s social media initiative to encourage girls to stay interested in STEM. The series of ads centers around teenage girls that have an interest in STEM and want to change the world. After being inspired by the latest advances in their areas of interest, the girls are then told they will most likely never reach their goal because only 6.7 percent of women graduate with STEM degrees. The campaign came full circle with an interactive hashtag, Career Explorer tool and a joint workshop with Microsoft and National Geographic.
We don’t automatically think of beer companies when we think of social good initiatives, but Stella Artois, owned by Anheuser-Busch InBev, aimed to change that. For the last three years, Stella Artois has partnered with Water.org on a mission to bring clean water to the 663 million people in the world without it. With the sale of over 225,000 chalices to date, they have given over 800,000 people access to five years of clean water in developing countries. Clean water is something we all too easily take for granted, but personal stories and spokesman Matt Damon remind us that there are still people in the world without it.