Earth Day is one of those holidays that sees a wide variety of activations. Each year, companies will change their logos to green for a day, invoke different eco-friendly initiatives both internally and externally, launch environmentally-conscious campaigns and more. We love seeing so many incredible brands make a commitment to improving the world we live in, and this year is no exception. Here are some of the Earth Day initiatives we can’t stop talking about.
#AdoptThePlanet with NASA
NASA continually looks outward to find and learn about planets in our solar system and beyond, but no planet is better studied than the one we actually live on. This year NASA is inviting people around the world to help celebrate Earth Day by “adopting” one of 64,000 individual pieces of Earth as seen from space. Adopt a piece, explore an interactive world map and take a deep dive into the data of any place on Earth as seen from NASA satellites – see how far air pollution and soot from fires or volcanoes have traveled from land to the ocean or how much sea ice is present in the Arctic and Antarctic. If you’re looking for a macro check-up of Mother Earth, this is the resource for you. Visit go.nasa.gov/adopt for more info.
Our friends at the Food Network have been supporters of Earth Day for a long time. And this year they let Ad Council in on the fun with our Save the Food campaign and Chopped Junior. The young cooks on their “Rescue Mission” episode tackled baskets of leftover and often-wasted food, starting with cheese rinds and takeout leftovers in the appetizer round. Then unwanted produce that must be worked into an entree. For dessert, the finalists found creative uses for forgotten fruit and baking leftovers to win over judges Amanda Freitag, Sam Kass and Marc Murphy. Check your local listings for airtimes and keep an eye out for the joint PSAs we made with celebrity chefs Sam Kass and Ted Allen about food waste.
On this Earth Day, our hometown and city infamous for omnipresent bumper-to-bumper yellow-cab-congested streets took a break to show Mother Earth some love by declaring 30 blocks of Manhattan streets car-free. On Earth Day, between 10 a.m. and 4 p.m., 30 blocks of Broadway between Union Square and Times Square, in addition to other neighborhoods in NYC’s boroughs, were free of any vehicular traffic and open to pedestrians and cyclists; better yet, they were filled with activities to push the conversation around building a more sustainable future.
These are just a few of the Earth Day activities we’re excited about. What interesting things did you see this Earth Day? Let us know in the comments!