The polls for the Sweet Sixteen round are now closed. Please vote for your favorites from the Elite Eight here by March 22nd at 11 AM.
It’s the moment you’ve all been waiting for: March ADness 2017 is here! Check out our top 16 picks for Ad Council PSA of the year, and help us decide who will be this year’s champion. Vote for your favorite in the polls below and check back on March 16th who has made it to the Elite 8. Polling closes at 11:00 AM EST on Thursday, March 16th.
Learning and Attention Issues or Reducing Food Waste?
Parents of children with undiagnosed learning and attention issues often mistakenly believe that their child just needs to “try harder.” But if parents could see the world through their child’s eyes, they’d realize it’s a different story. Created by Publicis North America on behalf of sponsor Understood.org, these powerful PSAs bring to life the “two sides” of learning and attention issues by depicting both the parent’s and the child’s perspective.
Follow the journey of a strawberry from the farm to the refrigerator to understand all that it takes to bring your food to you. Did you know that 40% of our food ends up wasted? Wasted food is the single largest contributor to landfills in the US—not to mention that it wastes water, labor, fuel, money, & love! This spot was created by Sapient for campaign sponsor NRDC and Ad Council.
Childhood Exposure to Violence or Embrace Refugees?
This short film, created by Wunderman and inspired by true stories, shows how a supportive and caring adult can help a child overcome childhood trauma and exposure to violence. Each year, nearly 60% of youth are exposed to violence in their homes, schools, and communities. Campaign sponsors include the Department of Justice and Futures Without Violence.
Refugees flee a life that is threatened daily by war and civil unrest, in which children can’t go to school without fearing for their safety, and some days there’s not enough food to eat. This spot, created through crowd-sourcing platform Tongal, helps inspire empathy by showing American kids speaking the words of refugee children.
Fatherhood Involvement or Bullying Prevention?
Did you know that 86% of dads spend more time with their children than their own fathers did with them, but 7 in 10 report that they could use tips on how to be better fathers? This campaign features user-generated content from real fathers making moments with their kids in unexpected ways, and encourages dads everywhere to #makeamoment with their children today. The spots were created by Campbell Ewald for campaign sponsor U.S. Department of Health and Human Services and the Ad Council.
This video aims to inspire teens to take a stand against bullying when they see it happening. By sharing the fictional story of Ben – who is bullied – and his sister Sarah, the piece motivates and activates teens to use the new anti-bullying emoji to stop online bullying in its tracks. It also doesn’t hurt that it features donated music from Alessia Cara and Tall Heights!
Smokey Bear (Wildfire Prevention) or Love Has No Labels?
Since 1944, Smokey Bear has instructed Americans that, “Only you can prevent forest fires.” Smokey is an icon: 96 percent of U.S. adults recognize him, and 70 percent are able to recall his message without prompting. The average number of acres lost annually to wildfire has decreased from 22 million in 1944 to an average of 6.7 million today. In this PSA, created by FCB West in partnership with the US Forest Services and Ad Council, Smokey shares how to avoid lesser-known fire starters.
For years, kiss cams have been a big part of American sports culture. This year, Love Has No Labels puts a twist on the kiss cam by turning it into a symbol for unbiased love. As families, friends and couples of different races, religions, genders, sexualities, ages and abilities appear on the jumbotron, fans cheered for love in all its form. The spot created by R/GA encourages viewers to question their own biases and celebrate all love.
Adoption from Foster Care or Hunger Prevention
When it comes to parenting, there are no perfect answers–but the 112,000 children awaiting adoption from foster care don’t mind. Created by KBS for AdoptUSKids and the Ad Council, this PSA is inspired by real stories from adoptive teens and their parents to reassure potential adoptive parents that “you don’t have to be perfect to be a perfect parent.”
We’d do anything for children. Yet 1 in 6 children in the U.S. struggle with hunger, which negatively affects their ability to focus, engage, learn and grow. Watch real life moments that illustrate the lengths people go to help kids every day, whether it’s finding the owner of a lost toy or picking up a dropped sippy cup. Yet there’s more we can do to help children in real need – by joining Feeding America to help end hunger in your community. This spot was created by McCann for campaign sponsor Feeding America and Ad Council.
Texting and Driving Prevention or Buzzed Driving Prevention?
This PSA is a winning submission from Project Yellow Light, a film competition for high school and college students designed to create compelling video stories that convince their peers to develop safe driving habits. The project was created by the family of Hunter Garner to honor his memory after his death in a car crash at age 16.
Every day, 28 people die in an alcohol-related crash. This PSA prompts men to take responsibility for their choices by reminding them that even a small amount of alcohol can affect their driving ability. The spot was created by Cog NYC on behalf of NHTSA (the National Highway Traffic Safety Administration) and the Ad Council.
Goodwill or Meals on Wheels: America, Let’s Do Lunch
Created by VML, the new digital-first PSA campaign metaphorically depicts the many jobs that can be found in objects donated to Goodwill. The imagery shows miniature figurines in action, performing a variety of skilled jobs, alongside life-size donated objects that can lead to job training and placement opportunities.
More than 10 million (1 in 6) seniors in the U.S. face the threat of hunger and more than 15 million (1 in 4) are living in isolation. Anomaly created a new PSA campaign to highlight the vibrancy of senior clients of Meals on Wheels and feature the connection between volunteers and the seniors they serve.
Caregiver Assistance or Finish Your Diploma?
For the over 40 million family caregivers in the U.S., strength is not optional. This PSA, created by Spike DDB, is designed to resonate with African-American caregivers by revealing their “inner monologue” and showing that it’s okay to need some help and support. The Caregiver Assistance campaign is sponsored by AARP.
Created by ad agency McKinney, this spot shows the real, inspirational stories of 4 individuals who took the leap and went back to finish their high school diplomas. Roughly 29 million adults in America don’t have their high school diplomas, leading to lower job success. Visit FinishYourDiploma.org or text CLASS to 97779 for tips and to learn more about this nonprofit campaign on behalf of the Dollar General Literacy Foundation.