Going to SXSW this year? Come check us out at the following events! The Ad Council will be bringing social impact to the Interactive festival and sharing our learnings from an incredible year.
Monday, March 13th | 11:00 am – 12:00 pm | Austin Convention Center, Room 5ABC
For-profits and non-profits are collecting more data than ever. These numbers tell their mission’s story: what they are doing, why they are doing it, how it’s working. While data can be used to inform decisions and measure impact, it can also be a powerful storytelling tool. Join us to learn how your brand can articulate its story through data.
Love Has No Labels: How Advertising Can Spark Social Change: Panel with the Ad Council, R/GA and YouTube
The Ad Council launched its iconic Love Has No Labels campaign in 2015 to promote diversity and inclusion. Join YouTube, R/GA and the Ad Council for brunch and a conversation about the campaign’s latest iteration, it’s enduring relevance to end bias, and what marketers can learn from it.
Email us at [email protected] to attend.
Game On: How to Engage Gaming Influencers: Panel with the Ad Council, Rooster Teeth, Twitch, and Sony Pictures Classics
Thursday, March 16th | 11:00 am – 12:00 pm | JW Marriot, Salon D
The gaming audience is massive – according to the ESA, 63% of U.S. households include at least one person who plays video games regularly (3 hours or more a week) with 48% owning a dedicated game console. But how do you reach PC/online/console gamers? Join us as we discuss how to navigate the gaming ecosystem that includes massive consumer shows like PAX, RTX and eSports events, popular livestreams and influencers on Twitch, and gaming “shows” and channels on YouTube.
See Beyond Labels Premiere
And while you’re there, be sure to check out the premiere of a new VR video for Love Has No Labels created by Facebook’s VR for Good program. It’ll be airing throughout the SXSW Film Festival from March 14th-16th.
We can’t wait to see you there!