We’re thrilled to present our newest addition to our Champions For Good series and highlight Shira Lazar! As a reminder, Ad Council’s Champion for Good series spotlights industry individuals for their continued commitment to social good and how they serve as champions for Ad Council campaigns. Friend and supporter of the Ad Council, Shira has shown her commitment to social good as the co-founder/CEO and host of the Emmy-nominated live interactive daily show and millennial media brand, What’s Trending. For her feature, we chatted with Shira about social good, see below!
Ad Council: Smokey Bear or McGruff?
Shira Lazar: Smokey Bear
AC: What’s on your desktop home screen?
SL: Generic nature mountain backdrop LOL! It’s a new laptop and I haven’t changed it since I bought it.
AC: Android or iPhone?
AC: Favorite social platform?
SL: Facebook addicted, but right now loving musical.ly and live.ly
AC: Favorite social good ad campaign?
SL: There are so many! I really think Dove’s Self Esteem Project has changed the game for how brands appeal to girls and women. It also proved the power that brands and advertising have to unlock how we see ourselves and our potential.
AC: In a nutshell, what’s your job/what do you do?
SL: CEO of What’s Trending – a do-it-all type of position! I host, executive produce and manage revenue and growth for my company. I even clean up and take coffee orders! My love and background is in digital broadcasting and storytelling and interviewing people.
AC: How do you think advertising can be a force for good?
SL: Brands are hugely influential as they speak to people daily wherever they are. I believe that advertising and marketing has a responsibility to be a voice for something bigger that can help and change the world for the good. It all comes down to storytelling and connecting to audiences on a deeper level! Advertising can move product, now it’s time that we use it to move impact too.
AC: What’s the best professional advice you’ve ever been given?
SL: Always hustle. It’s when you become complacent that things fall through the cracks. Also, always find gratitude even in the days that seem bad. Lastly, I remember shooting a segment for a morning show and I kept on asking the producer if I looked okay. They reminded me to focus more on what I’m saying rather than how I look. It was harsh but also a reminder to focus on the work and not necessarily all the superficial stuff that we can’t distracted by around it.
AC: Who’s been your greatest influence?
SL: Talent like Oprah, Ryan Seacrest, Katie Couric and Barbara Walters, but also entrepreneurs like Richard Branson, Tony Hsieh, Tim Ferriss, Arianna Huffington and Sofia Amoruso.
AC: What have you gotten out of working with the Ad Council?
SL: It’s great to be able to align with companies like the Ad Council to work on issues I care about like bullying and cyberbullying. Collaboration is key to making big impact and innovating how we spread the message through digital and social platforms.