Valentine’s Day came and went, but here at the Ad Council we’re still feeling the love–especially because this February marks the second anniversary of our Diversity & Inclusion campaign, Love Has No Labels.
To celebrate, we’ve gathered six television ads we absolutely love that prove love has no gender, race, age, religion, or disability. Because love is love and love has no labels.
Ad Council’s “Fans of Love”
The Ad Council launched our newest round of work for our Love Has No Labels campaign called “Fans of Love” on Valentine’s Day. The spots put a twist on the traditional kiss cam by replacing it with an unbiased camera that features all forms of love –friendships, families and romantic relationships– across race, religion, gender, sexuality, ability and age. Get the tissues ready because this one will tug at your heart strings.
This February marks ANZ’s (Australia and New Zealand Banking Group) 11th year supporting Sydney Gay and Lesbian Mardi Gras and their 5th year supporting Auckland Pride Festival. If you’re not familiar with the company, ANZ makes bold statements to showcase their policy on diversity, inclusion, and respect. They launched #HOLDTIGHT to encourage members of the LGBTIQ community to proudly hold of each other’s hands in situations where they may feel uncomfortable and would often let go.
Over the years, Cheerios has established themselves as a staple at the family breakfast table. Whether the tastes got you hooked, or you eat them for the health benefits, the brand has been around 75 years and counting. For a long time, being a traditional cereal brand meant using “traditional” families in their advertisements. That all changed in 2014 when the company released their first TV commercial featuring an interracial family. The ad did receive some backlash, but Cheerios stood by their campaign, expressing the need to represent real families. The ad was not only authentic, but it was funny, too.
KFC’s “Love is Forever”
What do fried chicken and love have in common? Both are ageless! Love is Forever, a KFC commercial that aired in South Africa, starts out as a sentimental journey. We see an elderly couple travel back in time, shortly re-visiting the earlier stages of their lives. The sentiment of love enduring time is touching. You get so caught up in the love story that you forget you’re watching an ad for KFC, until “I’m hungry” snaps you back to reality.
Wells Fargo’s “Learning Sign Language”
In this Wells Fargo ad, we’re introduced to two women learning sign language. We’re unsure about their connection and their story until about 30 seconds in. It then becomes clear that they are a couple and are going to adopt a deaf child. Not only do we applaud Wells Fargo for showing that love has no disability, but they’re also embracing love regardless of gender. Plus, adoption is one of our public service campaigns!