With Thanksgiving firmly under our (now wider) belts and the end nearing, the verdict is in: 2016 has been rough. And its bad rap hasn’t been entirely undeserved. We are increasingly divided as a nation– divided by race, partisan politics, gender, geography, theology and ideology. Finding common ground has never felt so hard won.
So you might predict that entering a season dominated by commercialism would just make it all worse… and yet, something of a Christmas miracle seems to be happening.
Is it possible that advertising—the industry often maligned for causing a rift between the haves and the have-nots—is emerging as the hero that can bring us all together!? Probably not alone, but with the new slate of videos released in the past few weeks, it’s clear that they’re doing their part.
These new videos are a fitting reminder that there is still good in the world. So grab a cup of hot chocolate and settle in, because these ads are going to warm you right up with their consistently inclusive holiday messages.
Amazon Prime kicked off the season with a unifying chord showing the close, endearing friendship between an aging Christian pastor and Muslim Imam.
Racking up 4.2 million views in the first 7 days, the M&S 2016 Christmas ad is titled, “Christmas with love from Mrs. Claus.” Marks and Spencer challenges the notion that Santa is the only hero of the season, instead positioning a little brother and the daring and sleek Mrs. Claus.
Apple too, released a touching reminder to embrace our differences and be open-hearted with their holiday video. Their story, moral and protagonist, truly transcends the holidays (fittingly Halloween’s main mascot, Frankenstein, is here used in a Christmas setting).
Wes Anderson doesn’t disappoint with his new ad for H&M. It’s filled with all the style and design he’s known for, but signs off with the singular command: Come Together.
Is the advertising world trying to tell us something?
Maybe it’s time for a little less polarization and a little more polar bear… and for our dark, cold hearts to do a little thawing.