In this week’s News of Note, we have rounded up the best of the 2016 Olympics commercials so you can talk about the USA women’s gymnastics team with your friends instead of paying attention to the TV.
1. Samsung’s “The Chant”
In their commercial “The Chant,” Samsung promotes their new cordless headphones in the most touching way possible. Instead of listening to music as we assume most athletes do, the first Olympian from South Sudan, Margaret Rumat Rumay Hassan, listens to the voices of her compatriots to get her fired up for competition.
2. Minute Maid’s “#doingood” with Missy Franklin
If you can watch gold medal swimmer Missy Franklin read a heartfelt letter to her parents without crying, you have us beat. Want more touching parenting videos? Check out our Fatherhood and Adoption From Foster Care campaigns.
3. Visa’s “The Swim”
While the Olympics is full of stories of personal triumph, there is perhaps no one more inspiring than Yusra Mardini, a swimmer competing for the Olympics’ first-ever refugee team. In this commercial, she tells the story of how she used her athletic prowess to save her life, as well as 17 other refugees’ lives, when their boat engine died during their journey out of Syria. Meet more incredible refugees at EmbraceRegufees.org
4. Mini Cooper’s “Defy Labels”
Olympians have to overcome a myriad of challenges on their road to Rio, but before they begin training, they have to believe in themselves. In Mini Cooper’s commercial, Olympic athletes share the labels that they shed in order to wear the ultimate label of “Olympian.”
At the Ad Council, we are familiar with labels and how they can affect our lives. Our latest PSA for our Love Has No Labels campaign tells us that despite the individual labels we all may bear, it’s important to recognize that we are all American.
5. Nike’s “Unlimited Courage”
Rio is sure to be full of personal firsts and bests, but Chris Mosier has achieved an American first by becoming the first transgender athlete to make the US National team.