Congratulations to the March ADness 2016 Winner: J. Walter Thompson and the Shelter Pet Project!
Wow! Over 10,000 of you voted for your favorite piece of video in the final round of March ADness 2016 and the winning creative has been chosen: “The Shelter Pet Anthem” from J. Walter Thompson. In the adorable spot, celebrity pets Keyboard Cat, Hamilton Pug, and Toast help the Humane Society of the United States and Maddie’s Fund share the message: “Start A Story, Adopt” to encourage Americans to adopt pets from shelters and rescue groups. Take a look at the video that made JWT a winner and visit TheShelterPetProject.org to learn more about how you can adopt your next pet from a shelter or rescue group in your area.
A big shout out to the runner-up creative, “Your Son’s Messed Up Haircut,” created by kbs+ as part of Ad Council’s Adoption from Foster Care Campaign. And of course, congratulations to all 16 of the agencies who we showcased in round one for producing outstanding videos in 2015. Be sure to check out each of their spots and learn more about the incredible campaigns that they support below. See you next year!
As a parent, there are no perfect answers—but you don’t have to be perfect to be a perfect parent and this humorous PSA shows it. The U.S. Department of Health and Human Services, AdoptUSKids and kbs+ teamed up to help encourage families to adopt from foster care. Visit AdoptUSKids.org for more.
Inspired by the experiences and stories of Jacob, a boy with Autism, this PSA takes audiences on an imaginative journey to help teach parents about the signs of Autism. Autism Speaks, BBDO and Lobo NYC partnered to encourage parents to learn all of the signs of Autism. Visit AutismSpeaks.org/signs for more.
Did you know that there are 16 million children struggling with hunger in America? Together, we can solve hunger. Feeding America and 360i enlisted Scarlett Johansson to raise awareness about child hunger in America and call on Americans to help by supporting Feeding America food banks nationwide. Visit FeedingAmerica.org for more.
On Valentine’s Day 2015, families, couples and friends took part in a unique event with a very simple message: Love Has No Labels. And R/GA captured it. A year later, Upworthy created a one-year anniversary video to celebrate some of the highlights in diversity from the past year, as well as to encourage Americans to continue to rethink bias in the year ahead. The video featured pairs from the original video and a voice over by Jane Lynch. Visit LoveHasNoLabels.com for more.
Five seconds is the average time your eyes are off the road while texting. When traveling at 55mph, that’s enough time to cover the length of a football field blindfolded. In these PSA, the National Highway Traffic Safety Administration and Pereira & O’Dell provide a glimpse into the life of a guy named Todd as a reminder that it’s never okay to text and drive. Visit StopTextsStopWrecks.org for more.
Most kids and teens witness bullying, but many don’t know how to help. This animated PSA tells the story of Jack, a teen who’s being bullied. Created by Goodby Silverstein & Partners, it shows witnesses that when they see bullying, they can use a new eye emoji to do something about it. Visit IWitnessBullying.org for more.
You know what’s even more impressive than a rooftop party at your new condo? A savings account. Ma offers up her house in this PSA, created by the Facebook Creative Shop, to prove that saving is easier than you think. The Feed the Pig campaign, a partnership with the American Institute of Certified Public Accountants, encourages Americans ages 25-34 to curb their debt and increase their savings. Visit FeedThePig.org for more.
It turns out, buzzed driving is drunk driving—and it’s so not worth it. The National Highway Traffic Safety Administration and students from BYU teamed up to create this Snapchat-style PSA to teach viewers about the dangers of buzzed driving. Visit BuzzedDriving.adcouncil.org to learn more.
When is the right time to talk to your family about how to get in touch in a disaster? Now. Ready.gov, FEMA and Schafer Condon Carter partnered to share the message: “Don’t wait—Communicate” to encourage families to make an emergency plan today. Visit Ready.gov/make-a-plan for more.
When you take time to be a dad, it makes a difference in your child’s life. Kids tell stories about how their dads contributed to their lives in a series of vignettes in this PSA for created by Campbell Ewald. A partnership between the U. S. Department of Health and Human Services and the National Responsible Fatherhood Clearinghouse, our Fatherhood Involvement campaign encourages dads to play an active role in their children’s lives. Visit Fatherhood.gov for more.
Most party fouls—like breaking that antique mirror while golfing in the living room—are pretty dumb. But underage drinking and driving is the ultimate party foul. The National Highway Traffic Safety Administration and Merkley+Partners discourage teens from drinking and driving underage by reminding them that they could lose their license…and their freedom. Visit UltimatePartyFoul.org for more.
Does your corporate job even have recess? In this piece, school-aged kids helped TEACH.org and the Facebook Creative Shop challenge millennials to use their college degree to become a teacher and dare to make a difference. Visit TEACH.org for more.
We teach boys how to hit a baseball—but how much time do we spend teaching them what not to hit? Futures Without Violence and RSA Films encourage fathers, uncles and other male role models to help prevent domestic violence by talking to boys at an early age about healthy relationships and respect for women and girls in this PSA, with voiceover from Forest Whitaker. Visit TeachEarly.org for more.
86 million Americans have prediabetes—and that includes bacon lovers. The American Diabetes Association, American Medical Association, Centers for Disease Control and Prevention and Ogilvy New York teamed up to create this PSA to encourage Americans to find out where they stand, and how they can lower their risk for developing type 2 diabetes. Visit DoIHavePrediabetes.org for more.
Have kids lost their imaginations? Maybe it’s just been hiding in a forest nearby. To encourage families to spend more time in nature, the U.S. Forest Service and the Barbarian Group put fake VR headsets on kids so that they could test “the most realistic video game in development” and then captured the kids’ reactions as they discovered the forest. Visit DiscoverTheForest.org for more.