1. Colgate – #EveryDropCounts
Colgate reminds us that every drop counts. Turn off your faucets and save water.
Colgate could have used its big game debut to showcase its products or present its value proposition. Instead, the toothpaste brand used its first Super Bowl appearance to remind us that turning our faucets off while we brush our teeth can save about 3,000 gallons of water per year.
2. Budweiser – #GiveADamn
Helen Mirren “a notoriously frank British woman” lowers the hammer on drinking and driving.
3. NoMore.org -Domestic violence PSA
“There are many signs of domestic violence and sexual assault.”
After last year’s NO MORE Super Bowl ad (the first-ever Super Bowl commercial addressing domestic violence and sexual assault), the NFL is back in the big game with another PSA to raise awareness about domestic violence.
4. Pantene – “Strong Is Beautiful”
Dad-do may not be the most stylish hair trend out there, but it comes from the heart – and that matters.
Pantene participated in the big game with a spot featuring several NFL players (DeAngelo Williams, Jason Witten, and Benjamin Watson) showcasing their not-so-stellar hairdressing skills with a simple message that girls who spend quality time with their fathers grow up to be stronger women.