When it comes to search advertising, having great ad copy that addresses the searcher’s needs and matches your targeted keywords is an industry best practice. The bad news is that your competitors know this as well. So how do you stand out from the crowd?
Luckily, you can take some extra steps to make your ads more relevant than the “average Joe” advertiser.
Do your products, services, or goals revolve around specific holidays? Perhaps there are trending topics that relate to your brand? Whatever the case, ask yourself how you could make your product and brand more relevant by leveraging seasons, special events, and even times of the day.
Tip: You can schedule your ads to run at specific times of day, days of the week, or custom ranges in Google AdWords. Learn more about ad scheduling.
Customize your ads to stand out during different times of the day, or days of the week, in order to create real-time messaging.
Brush Before School Brush Before Bedtime
Toothbrush Tips For Parents. Toothbrush Tips For Parents.
Help Kids Keep Their Teeth Clean! Help Kids Keep Their Teeth Clean!
Be in sync with the season to show searchers that your website has the most relevant and current content they’re looking for.
Summer Teachers Wanted Start Teaching This Fall
Find The Right Teaching Job. Find The Right Teaching Job.
Start Your Search Today! Start Your Search Today!
Holiday related messaging helps you stand out from static competitor with general ad copy.
Christmas Independence Day
Unplug The Christmas Tree Wet Your Roof This 4th
Keep You & Your Community Safe. Keep You & Your Community Safe.
Are You Fire Adapted? Are You Fire Adapted?
Take advantage of trending topics to be a part of the buzz.
New iPhone Fast & Furious Movie
New iPhone Safety Tips Don’t Be Fast & Furious
Stop The Texts, Stop The Wrecks. Stop The Texts, Stop The Wrecks.
Watch These Videos! Watch These Videos!
Ride on the backs of already established events to connect your messaging to their success.
Bullying Awareness Month Anti-Bullying Concert Tour
Bullying Awareness Month Going To The Concert?
Try The New Bullying App! Try The New Bullying App!
Be A Friend Be A Witness. Be A Friend Be A Witness.
Creating ads around seasonal trends and topics can greatly increase your click-through rates on your paid search campaigns. Just remember to keep your ad copy relevant to your brand and goals, and landing pages relevant to the keywords you are targeting.