Did you know plastic takes over 450 years to decompose? Adidas teamed up with an organization called Parley for the Oceans, whose goal is to raise awareness about ocean protection, to make awesome shoes from ocean debris. (Upworthy)
This video from the Netherlands portrays the compelling power of science in real people’s lives by following five different scientists from around the world who are making incredibly impressive scientific advancements, such as developing bionic legs for people who have lost limbs.
Executives from four of today’s most-used platforms – Facebook, Snapchat, Twitter and Pandora – just gave very important tips to advertisers on how to reach and make an impression on millennials. These executives say to get local, use shorter videos, emphasize social media celebs as influencers and use data to figure out what an ad should look like. (Adweek)
Nike recently expanded its U.S. “Better for It” campaign to Russia in its “Real Girls of Moscow” ads, murals and GIFs. The advertisements powerfully show the inner thoughts of female athletes as they practice their respective sports. (Adweek)