Dads are having a moment–and not just because Father’s Day is fast approaching. In advertisements and other media, fathers are often portrayed as stoic and detached when it comes to their kids, or bumbling and inept when it comes to housekeeping. But much of today’s advertising illustrates what many of us already know: while dads aren’t always perfect, they are loving role models, hands-on caretakers, and some of the coolest guys around.
Check out these recent dadvertisements, and don’t forget to wish the dads in your life a happy Father’s Day.
Cheerios – #HowToDad
This hilarious Peanut Butter Cheerios ad captures the glory of fatherly multitasking.
Dove Men+Care – #RealStrength
Watch out: this Dove Men+Care spot is a tearjerker.
Domestic Violence Prevention – Father & Son
Dads play a key role in shaping the behavior of boys, and attitudes towards domestic violence are fostered at an early age.
Fatherhood Involvement – Tea Pot
This Ad Council campaign featuring WWE Superstars reminds dads that the simple act of spending quality time with their children can have a meaningful, lasting impact.
Fatherhood Involvement – Cheerleader
If it means helping out or having fun with their kids, great dads aren’t afraid to look a little silly.
Have you called your dad yet?