Reddit remains one of the most popular and mysterious internet resources available to brands today. It is both a news source and a series of message boards, it can be funny, sad, NSFW and totally uplifting. Toting the catchphrase, “The Front Page of the Internet,” it is often the first stop for news and information for many millions of active and casual users.
One of the most active subreddits is “AMA” or “Ask Me Anything” and allows everyone from President Obama to your neighborhood mailman to welcome users to ask questions about, well, anything. We recently hosted our very own AMA with our TEACH campaign. Reddit has a large user base of young men and these are the exact people the TEACH campaign is aiming to engage. I have pulled together a few thoughts on the AMA, the ways in which it was successful and what we will definitely do next time.
A Compelling Interview
Our AMA was hosted by Teacher of the Year, Rebecca Mieliwocki, and hopeful teacher and Standford Student, Julia Quintero. Both were engaging and insightful participants. They answered questions truthfully and thoughtful and were able to direct readers to relevant TEACH resources.
The Right Subreddit
We were fortunate enough to host our AMA on the subreddit, /r/teachers. The moderators of the subreddit also pinned the AMA to the top of the subreddit so that it was front and center. This allowed us to really target people who were interested in learning and asking questions about teachers and teaching as a profession.
A Promotion Plan
We were able to promote the AMA across a series of platforms including Facebook, Twitter and our targeted email program. This meant that folks who might not actively be on Reddit would still know that an AMA was scheduled and could participate.
A Formal Script
We had drafted a few potential questions and answers for the hosts and we found that it was far more compelling to ask and answer organic questions and to follow the flow of the conversations. Reddit users champion authenticity above all else.