I first heard that there’d been an earthquake in Nepal listening to WNYC on a run in Prospect Park (I know, how very Brooklyn). My first emotion was one of gratitude. I know how terrible that sounds, but I was grateful that my 22 year old sister, who is planning a trip to Kathmandu and a hike around the base of Mt. Everest in September, was still safely in the UK finishing her bachelor’s degree.
We’ve all been following the news of the earthquake in Nepal wondering what we can do to help. The latest figures say that thousands of lives have been lost, with thousands more injured. At least eight million–nearly the entire population of New York City–have been displaced from their homes, and need food, water, and other emergency supplies.
I’m new to the Ad Council: in fact this is just my second week. When I heard that my first project would be to work on a campaign to help the victims in Nepal I was reminded of why I wanted to work here so much–the issues that we work on really matter, and can help to change and save lives.
So back to Nepal–what can you really do to help?
Before you rush to grab that bag of clothes that you’ve been meaning to donate, or the medication that may or may not have expired, stop for a second. Did you know that the quickest and most effective way to help victims of a crisis or disaster–whether on the other side of the world or close to home–is to donate cash?
In this new campaign, we’ve partnered with USAID’s Center for International Disaster Information (CIDI) to communicate the fact that if you really want to help victims of a disaster, a financial donation is the most responsible and effective way to show your support. At CIDI.org/NepalRelief you’ll find a list of relief organizations that are already on the ground, and are directly involved in response work, along with ways to donate.
Here’s the campaign:
Visit our Youtube page to share this video to make sure everyone you know stops to think before they donate. Make your dollars count, and reach the people who really need your help.
And this is just my first campaign–can’t wait to see what’s next!