We are proud to announce our partnership with nonprofit Paper Without Edges and the National Office Safety Administration to create a new digital first campaign aimed at paper cut awareness and prevention.
After hearing the shocking statistic that more than 90 percent of adults aged 18-54 who work in an office setting have experienced a laceration as a result of unsafe paper usage in their lifetime, we knew we had to join this conversation to promote safe paper usage.
The PSAs, created pro bono by digital agency Albino Racooon, were filmed in real offices throughout the city in order to capture the true dangers that office workers face on a daily basis. This campaign will provide essential information and safety tips to office managers and employees, allowing them to practice safe papering during the work day.
Released today, the paperless campaign will live online and drive audiences to NoMoCuts.org, where they can download our snap guide, read testimonials, watch additional safety videos and find the fastest route to their local pharmacy where they can pick up a pair of safety goggles and rubber gloves.
Remember, you are in control; the paper does not control you. And if all else fails, remember our three simple tips:
- Avoid paper at ALL costs
- If you need to come into contact with paper, wear goggles and gloves at all times
- In the emergency event of a paper cut, apply bandage IMMEDIATELY or risk losing multiple limbs
P.S. Happy April Fools’ Day!