It’s our favorite time of the year: March ADness! Most of us (myself in particular) in the office may know little-to-nothing about how March Madness works, but where our PSAs are concerned, we know how to put them up to the test. It’s up to you to decide who will take home the victory. Vote for your favorite in the comments below, or with #MarchADness on Twitter or on our Facebook page.
This year, we have a Sweet Sixteen match up of some of our greatest PSAs from the past year! Represent your organization, agency or cause to make sure your campaign makes it to the Elite Eight.
kbs+, AdoptUSKids and the Department of Health & Human Services partnered up to create this hilarious and moving PSA to remind prospective adoptive parents that they don’t have to be perfect to be a perfect parent.
Parenting is hard enough, let alone trying to accomplish teaching your child something in two minutes. The Children’s Oral Health PSAs, created by Grey New York and Wing for the Partnership for Healthy Mouths, Healthy Lives, feature scenarios in which parents try to teach more complicated lessons in only two minutes to their children (all to wind up failing amusingly). Fortunately they end with a reminder that there is something valuable to teach that only takes two minutes out of their day: making sure their children brush their teach 2min2x.
Our favorite bear celebrated his 70th birthday last year, with much fanfare, cake, and candles–blown out safely. Created by FCBWest, Smokey Bear’s 70th birthday PSA for the United States Forest Service and National Association of State Foresters not only celebrated the bear’s long career, but made us smile and remember his timeless message, “Only You Can Prevent Wildfires.”
The Recycling campaign, sponsored by Keep America Beautiful, aims to reinvigorate the recycling brand. Created by Pereira & O’Dell, the campaign PSAs show consumers that their recyclable materials want to be something more, and promotes recycling as a way to give garbage another life.
Our campaign with the Hispanic Scholarship Fund, the Hispanic College Enrollment, encourages parents and their children to find information through the Hispanic Scholarship Fund on how to prepare, plan and pay for college. The PSAs, created by CommonGround/MGS, feature spokespeople to communicate this message and inform families that college is not out of reach.
The High School Equivalency campaign, sponsored by the Dollar General Literacy Foundation, had new PSAs created by McCann XBC to tell prospective students to “Skip the Drama” and finish their diplomas so they don’t need to worry about employment, or future life stages that need a high school equivalent degree.
The Grads of Life may be the best candidates for business. The PSAs, created by Arnold for our consortium of partners on this campaign, feature impressive, would-be candidates being interviewed by employers, only to have them disappear before their eyes. The spots resolve with the message that these candidates aren’t the ones businesses are used to, but they are exactly who they need.
To encourage current and prospective firearm owners to safely lock up their weapons when they’re not in use, the National Crime Prevention Council announced a new public service advertising (PSA) campaign developed in partnership with the Ad Council and funded by the Bureau of Justice Assistance. Created by Merkley + Partners, the PSAs feature community voices calling on firearm owners to safely store their firearms.
One in three women dies from heart disease and stroke every year, but it can be prevented. This new PSA campaign for the American Heart Association’s Go Red For Women, with creative by Deutsch, works to increase awareness about heart disease and stroke in women and emphasize that they are not just a man’s disease.
In recognition of the essential role caregivers play, these new PSAs, created by ALMA DDB for AARP, depict the circle of life and how roles change often without us even noticing. Though their roles may change, caregivers can still get assistance and support they need, while they take on the honorable position of caring for the people who once took care of them.
In the U.S., one in five children struggles with a learning and/or attention issue. Fortunately there are resources like Understood.org that can help parents understand what their child might struggle with. The PSAs, created by Publicis Kaplan Thaler, communicate what those struggles might be like to these parents through miscommunications they have with tools like their smartphones.
Part of the USDA and Ad Council’s Food Safety Education campaign, these PSAs aim to raise awareness about the risks of foodborne illness. Created by partners+napier, the spots educate consumers, especially parents, to take specific actions to reduce their personal risk through safe food-handling steps.
Better Futures is a stock for social change – an investment with a better return than money. UNCF and the Ad Council joined Paramount Pictures to launch a series of public service announcements featuring footage from the upcoming film Selma. Created with Y&R, the spots feature the slogan, “A mind is a terrible thing to waste, but a wonderful thing to invest in.”
Foreclosures can have a devastating effect on families and communities. The PSAs, created by Schafer Condon Carter for our Foreclosure Prevention Assistance campaign with Making Home Affordable increase awareness of resources and assistance available to distressed homeowners.
Many Americans face challenges to finding meaningful employment. New PSAs, created by Saatchi & Saatchi, explain how donating gently used clothing and household items to Goodwill supports critical job training, career and community services, and lets Americans know that their donations really count.
Our Community Engagement campaign with United Way shows that they are committed to advancing the common good, creating better lives for everyone. The PSAs, created by McCann and developed in conjunction with the NFL, motivates people to get engaged and partner with their United Way to benefit their communities.