Every business is based on a strategy. One broad strategy encompasses the overall direction of the company, and smaller, individual ones are tailored to different aspects of the business–marketing, international, etc. For many companies, the social media marketing strategy is one of the newest strategic areas, which has caused confusion about how to develop and implement it.
How a company can design a social media marketing strategy varies greatly based on the person developing the plan, but there are a few tools that can be used to successfully implement any strategy.
Content is one of the most important aspects of a digital marketing strategy. BuzzSumo, a pay-to-use tool helps marketers with their online content research to analyze and identify what’s going on their industry. Your company can connect with top bloggers, influencers and see popular topics based on keywords or phrases.
Every phrase or keyword searched on BuzzSumo filters through a variety of content including articles, infographics and videos across most social media platforms. A report shows the most popular content in each social channel. With this information, you can get an insight into what people are talking about, where they’re talking about it and in what form they want the information–video, article, etc. BuzzSumo can also be used to find supporting articles, quotes, statistics or other information that can be included in your original content to add credibility and form relationships with other bloggers or marketers across the web.
For a blogger or social media marketing company, the challenge is not just creating the content but finding ways to efficiently distribute it as well. Many marketers focus on Twitter to diffuse their content more easily, but it can get time consuming to constantly write tweets and be sure that they go out at the optimal time and day of the week. With SocialOomph, a freemium tool, you can schedule up to 500 tweets ahead of time–and make them recurring. Not only will you save time writing tweets, it will also ensure that they are published at the right time, increasing the chances of clicks and views by consumers. SocialOomph also connects to Facebook, blog post scheduling, email marketing and LinkedIn–making it one of the most comprehensive content distribution tools out there.
Tagboard, a free-to-use platform, offers a way to monitor relevant keywords and hashtags across social media channels. Instead of visiting each social media platform individually, Tagboard compiles all of the content with a specified hashtag into a custom board for you and your company.
A monitoring tool can be especially helpful for gauging sentiment around a brand. In a consumer-centric world where they have the power to express their truest emotions towards a brand, it is important that companies stay up-to-date with social media hashtags. With Tagboard, an added benefit is that conversations can be replied to directly from the tool, which can mitigate problems and save time for your organization.
Another pay-to-use platform is KingSumo. KingSumo is a plug-in for WordPress that allows you to test different headlines for blog posts. For each post, you can create and test two to 10 headlines. Once the post is published, KingSumo will automatically rotate the test headlines to see which one performs best. Once the winning headline is chosen based on number of times the post was shared, that is the headline that will be continuously shown.
During your social media efforts, it is important to collect data at various points throughout the campaigns so you can evaluate the success after the campaign ends. Tools such as Socialbakers, a pay-to-use platform, can be used to measure, compare and contrast a variety of social media metrics. With the results from the analysis, you can observe community growth over the course of a campaign, even in comparison to competitors. The information and analysis will help the company make adjustments and reach its social media marketing goals.
Canva. Simple and easy way to create amazing pictures for all your social media efforts. Best of all, it is free if you have your own pictures. Go check it out. You are welcome.
The process of designing and implementing a successful social media marketing strategy can be a tedious one. With these tools, however, your company can come out on top and in command of its social media plan–positioning you for success into the future.