Image source: Maurizio Pesce on Flickr
While many non-profits and social marketers are still working on getting our sites optimized for mobile or responsive, we have to also pay attention to the other big trends dominating the mobile space as we look ahead to 2015. I’m going to touch on a few big ones below. Check out the Smarty Trend Report from our friends (and board members) at the Mobile Marketing Association for a great summary of other trends to pay attention to.
Instant messaging has gone mobile
The days of IMing from your desktop are pretty much long gone unless you use AIM or Gchat at work. For most teens and young adults it’s all about IM on the phone usually through an app–think: What’s App, Facebook Messenger, Snapchat, Kik or Line (big in Japan!). These services are just beginning to monetize through advertising and are largely one to one but brands and non-profits who want to reach teens are starting to pay attention. You should, too.
We aren’t a cashless society yet but with Apple Pay and the evolution of mobile payments, experts predict it’s not too far off. Non-profits have already been using text to give for a while, but exploring ways for your supporters to be able to donate at events with a smartphone is what’s coming next.
Google Glass may be a fashion emergency but experts are saying 2015 will be the tipping point for wearable tech with Apple Watch and others focused on making technology functional and stylish. While social marketers aren’t designing for this smallest screen yet, this space has already seen lots of innovation in the health and fitness space with the ability to track diet, steps and more.
If your organization doesn’t have an Instagram strategy, it’s time. With over 300 million active users, the service may be bigger than Twitter. And with the video and hyperlapse there are even more possibilities for social marketers to play with.