Think of three women in your life. Heart disease and stroke will kill one of them.
Think of three women you work with. Heart disease and stroke will kill one of them.
Think of three female friends from college.
You get the idea.
One in three. That’s an astounding figure.
Heart disease has always been considered a man’s disease. But the numbers tell us something very different: one in three women dies from it.
In partnership with the American Heart Association and Ad Council, Deutsch NY teamed up on a campaign to convey a single unassailable, irrefutable message: heart disease is a woman’s disease just as much as it is a man’s.
In fact, more so.
The campaign, It’s Your Cause, launches this week. Director Christian Bevilacqua, production company Anonymous Content, photographer James Day, and typographer Sean Freeman helped bring it to life.
The basis of the effort is simple. By aligning with powerful, inspiring women who have broken gender barriers, we showcase how women have come so far—just not against heart disease and stroke.
In the TV spot, we see our powerful heroine, played by New York-based actress Amirah Vann. She moves through time, breaking traditional gender barriers—and a host of ceilings along the way.
The TV spot is complemented by print, radio and digital creative all communicating the same message: it’s not just a man’s disease and it can be prevented.
To learn more about heart disease and women, including the warning signs and how it can be prevented, visit GoRedForWomen.org.