Originally published on People Making Good.
FOMO–or for the newbies, “fear of missing out.” It’s that feeling you get when you can’t make it to a friend’s party… or, you know, when it is fall in Vermont and all you want is a cider donut.
It is also a fear, I think, that PR and social media peeps feel on the daily when we’re figuring out how to get our clients’ messages out. We are constantly FOMO-ing. We worry about a missed social media opportunity. We fear a client’s competitor will debut a genius idea leaving us wishing we had thought of it first. We scour the interwebs looking for one… last… (relevant) journalist to pitch, because we fear that if we miss one, that could just be the person that is interested in covering our news.
FOMO in PR is real. So, how can we avoid it? Well, we can’t (read: What Keeps PR People Up at Night), but here are a few thoughts on how to keep the FOMO to a minimum:
Recognize your limits
You, a human being, cannot prepare for or predict everything that is yet to come. You can be proactive and think of ways to make your client stand out, but you can’t do everything – and you’re not expected to. It is easy to get wrapped up in what you’re missing, but it’s not productive. Let yourself off the hook.
Forget about everyone else
So that one business had an amazing social media post for Valentine’s Day that got a lot of traction. Awesome, how does it help you (or your client) to dwell? Answer: it doesn’t. All you can do is move forward and be prepared next time around.
In PR, it seems like we kick ourselves for that one opportunity we missed much longer than we celebrate our successes. As soon as we finish a successful campaign or bring a huge top tier placement to fruition our mentality is “on to the next one.” Take a moment to recognize and celebrate the good work you’re doing before jumping head first into the next campaign or project.