I am a lucky man.
I’m the father of a 10 year-old girl who teases me daily.
She makes fun of the way I walk, the way I talk, my pancake-making skills, my inability to do a cartwheel and most of my style choices.
And it doesn’t end there.
Oh, no. She also carves out a little time every day to scrutinize my singing (which takes place in the car), my dancing (which takes place in the living room) and the basic symmetry of her ponytails whenever I’m left to help out with her hair.
Like I said, it happens every day.
And that’s why I’m a lucky man.
Because I get the opportunity to see my daughter each and every day. So I’m around for crabby mornings and exhausted evenings. I’m there for fights, fits and freak-outs. Of course, I’m also there for all of the good stuff, too. And, really, it’s all good stuff. Every bit of it.
Too many fathers aren’t as lucky as I am, unfortunately. For reasons too long to list, thousands of fathers across the United States don’t regularly engage with their children. Some have diminished access, others fear they may not have what it takes to be the father they want to be, while others fear re-engaging with kids they may not have seen for months. Maybe years. In fact, many of these men have proudly served in our military overseas. All of these men deserve the reward of being a part of their children’s lives.
That’s why Lowe Campbell Ewald is proud to continue our “Take Time to Be a Dad Today” campaign on behalf of the Ad Council and the National Responsible Fatherhood Clearinghouse. Our message has remained the same: The smallest moments can have the biggest impact on a child’s life. How we’re saying that message has changed just a bit.
We got real.
This year, we set out to cast real dads with their real kids to star in two new spots, “Kid Again” and “Anticipation.” Our agency team saw literally hundreds of different people, and our direction was simply: be real. Nearly everyone we cast for this year’s spots were actual fathers with their children. By simply watching how these dads related with their kids, we were able to craft real moments that dads share with their kids every day.
“Anticipation” shows children waiting and, yes, anticipating an arrival. They’re bored. Maybe a little impatient. Then he arrives. Dad. He’s the spark in their day, and they light to him. In fact, a few dads get almost bowled over by the overwhelming receptions they get. That’s real.
“Kid Again” reveals men letting their guards down. Even the toughest looking guys have a little boy inside, and that little boy is allowed to emerge every time we play with our kids. We see ourselves reflected in our kids. So we see joy throughout the commercial. That’s real, too.
The smallest moments really can have the biggest impact on a child’s life. When they’re real, emotional moments, my guess is the impact is even bigger.
To be a part of it makes me a very lucky man, indeed.