Congratulations to FCB Chicago, the Humane Society of the United States and Maddie’s Fund who secured the Ad Council’s March ADness 2014 Championship! And congratulations to all of our eight incredible PSAs that made it to this year’s competition. All of these messages will continue to be heard and impact people’s lives. Big thanks to everyone who voted, and supporting these great causes!
The Shelter Pet Adoption campaign, sponsored by the Humane Society of the United States and Maddie’s Fund, features “aww” inducing creative by FCB Chicago. The PSAs encourage potential pet owners to adopt from shelters and rescue groups by explaining that, “The only way to find out how amazing shelter pets really are is to meet one.”