Who needs March Madness when you have March ADness and can vote for the winners yourself? Your votes from our Final Four were counted, and now it’s time for the March ADness Championship to determine the winner. Cast your votes for the finalists, Shelter Pet Adoption’s “Jules” and Recycling’s “Journey,” by tweeting with #MarchADness or commenting on our Facebook page by April 3rd, 2014.
The Shelter Pet Adoption campaign, sponsored by the Humane Society of the United States and Maddie’s Fund, features “aww” inducing creative by FCB Chicago. The PSAs encourage potential pet owners to adopt from shelters and rescue groups by explaining that, “The only way to find out how amazing shelter pets really are is to meet one.”
In 2011, Americans generated approximately 250 million tons of trash and recycled and composted 87 million tons of this material, equivalent to a 34.7% recycling rate. This PSA, sponsored by Keep America Beautiful and created by Pereira & O’Dell, shows consumers that their recyclable materials want to be something more, and promotes recycling as a way to give garbage another life.