PSFK highlights two interesting campaigns that use billboards in innovative ways for social good. The Texting While In Traffic (TWIT) project will post actual photos of people texting behind the wheels on billboards around San Francisco. And over in Germany, an agency is using polarizing film to have missing kids show up in the background of the display. For more on the creative use of outdoor ads, check out this recap of our SXSW panel on the subject.
You’ve now heard of WhatsApp (after Facebook bought it for $19B), but I bet you haven’t heard of these other apps vying for our global attention. (Ad Age Digital) In other social networking news, Twitter now let’s you add up to four photos to Tweets and Facebook is getting into virtual reality after buying Kickstarter-funded company Oculus Rift. (Mashable) (Cassandra Daily)