It’s that time of year again: March Madness didn’t go our way and our brackets are busted. Lucky for you, we’re bringing March ADness back and putting our PSAs up to the test, and it’s up to you to decide who will be the victor. Vote with #MarchADness on Twitter or on our Facebook page.
Below are the Elite Eight PSAs, a sampling of our public service ads representing critical issues in the areas of Education, Family and Community, Health and Safety. Each of these Elites was created by the top ad agencies in the country doing amazing work, all pro-bono.
Created by La Comunidad and Razorfish for the Enrollment in Health Insurance campaign sponsored by Enroll America, “Take Care People” uses pets as the unlikely spokespeople to raise awareness, educate, and motivate uninsured Americans to explore their options and enroll in health insurance for themselves and their families under the historic Affordable Care Act.
“Think You Know,” developed by mcgarrybowen for the Teaching campaign sponsored by Teach.org, aims to inspire the next generation of teachers by redefining teaching as a top career choice for our nation’s most talented students. The campaign disrupts current perceptions of teaching and showcases the evolution and elevated stature of the teaching career.
The Shelter Pet Adoption campaign, sponsored by the Humane Society of the United States and Maddie’s Fund, features “aww” inducing creative by FCB Chicago. The PSAs encourage potential pet owners to adopt from shelters and rescue groups by explaining that, “The only way to find out how amazing shelter pets really are is to meet one.”
AdoptUSKids and the HHS Children’s Bureau joined forces to encourage prospective parents to consider adopting children from foster care. kbs+ developed humorous scenarios that reaffirm the campaign’s notion that being an imperfect parent is “perfectly normal.” Potential parents are reminded that older youth in foster care don’t need perfection; they need the commitment and love an adoptive family can provide.
In 2011, Americans generated approximately 250 million tons of trash and recycled and composted 87 million tons of this material, equivalent to a 34.7% recycling rate. This PSA, sponsored by Keep America Beautiful and created by Pereira & O’Dell, shows consumers that their recyclable materials want to be something more, and promotes recycling as a way to give garbage another life.
Created by Saatchi & Saatchi and sponsored by Goodwill Industries International, Inc., this campaign directs audiences to visit www.Goodwill.org to find their local donation center. With the simple and informative tagline “Donate Stuff. Create Jobs,” this campaign provides a deeper understanding of the impact their donations have on their community.
The Feed the Pig PSA campaign, created by kbs+ and sponsored by the American Institute of CPAs, educates these young adults about improving financial behaviors and saving more money. The newest campaign ads lead to the tagline “Put away a few bucks. Feel like a million bucks.” to emphasize the positive emotional and financial benefits of saving.
Created by FCB LA, Smokey Bear is the center of the longest-running PSA campaign in U.S. history. This campaign shows the iconic Smokey Bear surprising people with bear hugs for exhibiting good fire prevention behaviors. The hashtag #SmokeyBearHug encourages viewers to spread Smokey’s message.