Image source: Flickr user mkhmarketing
Like many millennials, I spend absurd amounts of time on Facebook, and personally appreciate a lot of updates that Facebook developers release. So I was excited when I heard that Facebook launched its upgraded “Trending” section to the newsfeed.
Sadly, the service hasn’t exactly proven to be up to snuff—yet. So how useful is this new iteration? It’s certainly developed since the last summer, where it resembled Twitter’s trending topics. But there is plenty of room for improvement. Read on for this AdLibber’s Wish List for Facebook’s Trending section.
1. Update in real time.
Although I’m aware of the This is not Twitter. Hashtags don’t work here Facebook group, hear me out: Facebook has proven to be a valuable resource for sharing nearly every type of content, including news, so it’s no surprise that the Trending tool could be an effective way to stay up-to-date with current events. It’s also a forum where you can share content over 140 characters. However Facebook still does not update in real-time, unlike Twitter, and you cannot yet tailor your trending topics either by location or interest.
2. Listen to what I like. Or what my friends like. Or what my friends’ friends like.
Speaking of tailoring topics, Facebook seems to be suggesting trending topics that have little to do with the user’s actual interests. Personally, since its launch, I’ve only enjoyed one topic suggested by Facebook’s Trending tool.
Every other topic may be trending somewhere (certainly not in my own newsfeed), but Trending hasn’t yet caught up to examining what my friends and “liked” organizations are sharing.
The ability to personally tailor one’s trending topics would be a good solution in the interim until Facebook can identify specific subjects each user is interested in based on his/her activity.
3. But please, don’t change this part.
Where Facebook beats Twitter: next to Trending topics, Facebook has inserted brief, descriptive headlines that provide some explanation for why something is trending. When the Trending tool is improved, this small feature could prove to be a huge advantage Twitter. Just think: you won’t need to scroll through tweets (or worse, guess) to get a sense of what (or whom) a certain hashtag is discussing and why it’s trending.