Writer, speaker, marketing evangelist Guy Kawasaki has over million 1.3 million Twitter followers. I recently attended his webinar, 10 Tips for Building a Social Media Following and was surprised by the number of tips he gave that went against the grain of most social media experts. (By the way, his tip regarding so-called social media experts: never trust one who has fewer followers than you.) Social marketers know there is no magic formula for getting followers, but Guy made me question even the most basic practices—like how many times a day to post. Read below for more of his suggestions and let us know what you think in the comments below.
- It’s not about quality, it’s about quantity. You can never have too many followers. You need a lot of interactions in order to make those quality interactions. Guy recommends a content stream designed to get as many eyeballs as possible in the same way advertisers court the superbowl for its massive audience.
- Make a great looking profile. Take time to pick a good profile picture and cover photo for your profile, “a window into your social media soul.” Your cover photo should tell a story about you. Your avatar or profile photo should convince people that you are likable and trustworthy and should be 90 percent your face.
- Cheat. Look at what’s already popular by pursuing hot lists, most emailed lists and content on AllTop.com. If it’s trending on the internet, chances are the story will also work well for you.
- Stay positive or stay silent. Never post anything negative. This doesn’t have to do with Guy being a nice person, but negativity just isn’t that pretty.
- Post, tweet and update in large quantities. Most of Guy’s tweets are reposted four times over a 32-hour period. Posting only once is just wrong since it requires readers look at the post at a precise moment in time. You get more traffic by repeating. Five out of five million might say you’re spamming them, but the bottom line is, don’t be afraid of posting more.
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