Matthew Shore is a future social marketer studying psychology and law at Columbia University. He spent the spring interning with the Digital team at the Ad Council. We ask Matthew, a self-described “overzealous intern,” a few questions as he wraps up his time here in the office.
What do you like most about interning at the Ad Council?
I really like working with the staff at the Ad Council. The staff members here are truly experts in their respective fields and a pleasure to talk to. I also enjoyed the project management experience and the autonomy I was afforded—I was treated like a real team member!
I also really appreciate the Ad Council’s true commitment to the environment. While disposable cups are the water cooler norm at other offices, at the Ad Council the staff quenches its thirst using reusable cups. I especially admire how the Ad Council seamlessly and effectively maintains this practice even though there are scores of people working in the office.
I loved the fact that the Ad Council staff is very receptive to ideas and totally willing to innovate and try new initiatives. From an intern’s perspective, this was fantastic, since interns are often the ones who bring a fresh take on an organization’s work. At the Ad Council the door is wide open!
Since you are a digital intern, what new technology are you excited about?
I’m amazed by all technologies that exist online today, but I’m particularly excited by technology that allows people to collaborate, be transparent and organized. I believe that collaboration, communication/transparency and organization are the way to go to achieve a clear mind and a healthy life.
What social issue would you like to see in our next campaign?
I’d say sun safety/skin cancer prevention because I feel like with the hole in the ozone layer a lot of people don’t realize that ultraviolet radiation can still do harm, even when they’re not on the beach tanning.
What have you learned from your internship here?
So much that I don’t know where to begin! I gained tremendous insight into how PSAs are created. I also learned incredibly valuable information about social media—from strategy to statistics—that I plan to use to improve the social media outreach of The BACCHUS Network and Community Impact at Columbia University.
I also learned how to use the Drupal Content Management System, which is unbelievably timely as Community Impact at Columbia is currently redesigning its website and plans to use Drupal. I also learned how the Ad Council gets the word out about its campaigns so widely and effectively. I learned how to objectively and efficiently conduct website audits, and I gained further experience by presenting my findings to senior management.
You’ve made your own PSAs—tell us about them!
Yes, I used the exposure to PSAs that I received during my internship to create some print PSAs of my own. I am the Evaluations Coordinator of Mentoring Youth in New York City (MyNYC), the high school mentoring program of Columbia University, and my print PSAs will be our mentor recruitment flyers in the fall.
Tell us about some of your extracurricular activities
I work with the national Student Advisory Committee of The BACCHUS Network, a national non-profit organization dedicated to college student health and safety with an emphasis on peer education, and I am Co-Chair of Columbia’s Student Health Advisory Committee. Next academic year I will serve as Student Executive Treasurer of Community Impact at Columbia University, a local non-profit and campus community service umbrella organization that marshals volunteer talent from the Columbia University community to tackle our area’s most pressing education, health and safety topics.
Now for the serious question: If you could have any superhero power, what would it be and why?
I’d like the ability to create more time, so I can allocate equal amounts of time to my various engagements and be able to do “too much” but feel like I’m doing just enough.