Voting for the Elite Eight is now closed. To vote for the Final Four, visit adlibbing.org/2013/03/29/march-adness-final-four.
All contestants in the Elite Eight are listed below.
Bracket busted? That’s ok. We’re starting up a different kind of tourney with March ADness -a friendly little competition between our PSAs from the past “season.” Of course, at the Ad Council, we don’t play favorites, but that doesn’t mean you can’t. We want to hear from you. Round by round, our PSAs will face-off in a single-elimination tournament bracket where your vote decides the winner.
We’re jumping straight to the Elite Eight with a sampling of our public service ads representing critical issues in the areas of Education, Family and Community Health and Safety. There are no Cinderella stories here-all of the PSA contenders were created by the top ad agencies in the country doing their best work, pro bono.
“Origami” was developed by Free Range Studios and RadioFace for the Donate Responsibly campaign sponsored by a coalition of humanitarian and aid organizations from the public and private sector. The coalition formed to encourage donations in support of domestic and international disaster relief efforts. The animated PSA shows how a dollar can be transformed, highlighting that even a small monetary donation can make a big difference in the wake of disaster.
The Digital Literacy “EveryoneOn” PSA campaign was created by Young & Rubicam and sponsored by Connect2Compete. The campaign targets the 62 million Americans who are not online, helping to connect them to free digital literacy training so that they can they can use the Internet to find jobs, help their children with homework and save time and money. The TV spot below features real-life first-time Internet user Reginald, a truck driver from California who wants to buy a plane ticket as a surprise for his wife.
Every day kids witness bullying. They want to help, but don’t know how. Our “Bully” PSA produced pro bono by DDB New
York, filmmaker Lee Hirsch (BULLY), and The BULLY Project, uses real footage of an incidence of bullying. The campaign aims to teach kids how to be more than a bystander. Additional partners include AOL, Facebook, Johnson & Johnson, the Free to Be Foundation, the Waitt Institute for Violence Prevention, and the U.S. Department of Education and U.S. Department of Health and Human Services.
Getting pulled over for buzzed driving won’t just cost you time and money. It could also hurt your game. Our “Bad Daters” PSA created by Merkley+Partners for the National Highway Traffic Safety
Administration (NHTSA) shows the consequences of buzzed driving with one particularly rough date.
7,000 high school students drop out every school day. This jarring stat is beautifully illustrated in “Cap Drop.” Created by Publicis Kaplan Thaler for our BoostUp campaign sponsored by the U.S. Army, the PSA encourages people to inspire and motivate at-risk students in their communities so they will stay in high school and graduate. Together we can take action to keep thousands more kids in school and on the road to future life success.
Body language can tell you all sorts of things, including that someone’s having a stroke. This powerful PSA produced by Grey New York for our stroke awareness campaign, on behalf of the American Heart Association and the American Stroke Association, teaches the acronym F.A.S.T. for recognizing and responding to the sudden signs of stroke. F.A.S.T. stands for Face drooping, Arm weakness, Speech difficulty and Time to call 9-1-1.
This PSA from Kirshenbaum Bond Senecal + Partners (kbs+) for our Adoption from Foster Care campaign with the Administration for Children and Families (ACF) and AdoptUSKids shows “Danger Dad” fixing a basketball hoop and capturing prairie dogs to illustrate that you don’t have to be perfect to be a perfect parent. Today, more than 33,000 teenagers await adoption from the U.S. foster care system and nearly 50% (14,000) are between the ages of 14 and 16. Since the launch of the campaign in 2004, more than 15,000 children have been placed with a permanent family.
Nearly 1 in 3 American children are overweight or obese and over the past three decades, childhood obesity rates have tripled. Created by ad agency Ogilvy & Mather, in partnership with the Ad Council and WeCan!, the Childhood Obesity Prevention campaign encourages parents to teach their kids the importance of eating well and being physically active at a young age. The PSA above was shot home video-style and shows Dad making a green juice concoction for his daughter while Mom vows to put the video “all over the line.”