First Google purchased Picasa. Then Yahoo bought Flickr. Next came Facebook’s retro acquisition of Instagram. And now Twitter has launched Vine—a turnkey service that allows users to easily embed 6-second videos in their tweets.
Much has been made about the possibilities for citizen journalists to use the app for breaking news. But so far there has been less talk about Vine’s implications for social marketers.
The blogger Nonprofit Nate published this very actionable list of 21 ways nonprofits can use Vine. Likewise, Kevin Sprague says “Vine Is Cool” and lists of six(!) types of Vine videos that organizations can produce.
From mission statements to event coverage, it’s easy for anyone with an iPhone or iPod Touch to produce a Vine clip (sorry, no Android app yet!). To demonstrate, we produced this little tour around the Ad Council office:
A tour around the Ad Council http://t.co/OdM5IdiS
— Sacha Evans (@sachaevans) February 8, 2013
Like many short videos, the most effective Vine clips make use of short text blurbs, jump cuts, and humor. Here are a few of the best clips we’ve seen about marketing and nonprofits:
A cute demo of this social media agency’s voice and style:
Don't waste time getting social media wrong. Talk to someone who can get it right 1st time http://t.co/n9wF9wlc
— Lucy Thornton (@ThorntonLucy) January 29, 2013
Great use of text:
— PETA (@peta) February 5, 2013
Who says fans can’t create slick promotional videos?
— Michelle Rial (@therialmichelle) January 29, 2013
According to the digital analytics firm comScore, short videos reign supreme among U.S. Internet users. Will 6 become the new 140? We can’t wait to see.