This year will be my 6th SXSW Interactive (I think? I’ve lost count) so I’ve seen the event evolve from a small wonky early adopter party that just filled the convention center to the sprawling industry conference it has become. Despite the long lines for cups of beer and having to camp out to get into A-list panels, I still enjoy traveling to Austin in March, meeting up with “Southby” buddies, eating from food trucks and always learning something new.
This year I will be representing the Ad Council and am moderating a panel (Monday at 5 p.m.) called “Sparking Social Change with Content Integration” (Don’t miss it even though it’s at 5 p.m.!). After combing through the schedule, I wanted to share some programming highlights I think would be relevant to social marketers as well as a few other interesting looking sessions you might want to show up early for.
P.S. I am traveling with several other Ad Council team members. If you’re interested in our work or just want to say hi email me at agoodstein at adcouncil.org or @me on Twitter @ACStasia.
Spreadable Media: Value, Meaning & Network Culture – Henry Jenkins is brilliant. Enough said.
Innovating Philanthropy: Panera’s Social Experiment – A colleague recently pitched Panera’s social good work at an AdLibbing meeting. I’m intrigued to hear from the CEO.
Make Me Care: Digital Storytelling to Affect Change – I love six word memoirs so am curious to hear about The Race Card Project. Plus Michelle Norris will be an amazing speaker.
A Home on the Web: The State of Blogging in 2013 – Conversation with the WordPress founder. Is it dead? Should we all just launch a tumblr?
Maps as the Emotional Connective Tissue – Always looking for interesting ways to integrate Google Maps into campaigns/sites. Who better to get ideas from than Google?
Bullying: Social Media as Problem & Solution – Lee Hirsch (director of the doc “Bully,” Reddit’s community manager, It Get’s Better Project’s head of digital and our own Percilla Barns from the AdCouncil. Don’t miss this one.
The Future of Location: From Social to Utility – Maybe I’m a little obsessed with learning more about location-based stuff this year, but I’m curious to hear what Foursquare’s co-founder has to say about the future.
And these just look super interesting from a pop culture perspective (go early to grab a seat!)
Get Ready to Rumble: How WWE Is Crushing Social TV (what we can learn from wrestling with actual “wrestler” on the panel)
Deadliest Catch’s Twitter For Tough Guys (Fisherman! Twitter!)
Talking with the Jon Stewart of the Arab World (I bet this guy is funny)
Democracy Games: Civics for the Digital Age (Wait! Wait! It’s Peter Sagal from NPR talking about civics and gaming)
Chuck Lorre: In Conversation with Neil Gaiman (This will be packed. If you’re into TV insider stuff – Charlie Sheen stories! – and Coraline, this should be interesting).
How TV & The Internet Are Converging on TMZ (love to hate TMZ, like the train wreck it is, I can’t look away)
Jane Pratt: Secrets of A Publishing Renegade (dating myself, but Sassy ruled)