The internet is vast. There’s definitely a lot of information out there. Some of it’s good, some bad, but at the end of the day the possibilities for discovery can be pretty amazing. Let me share an example.
For our new Newborn and Child Survival campaign, Every Beat Matters, we partnered with Save the Children and OneRepublic to create an original song inspired by the heartbeats of children in need. Downloads of the song will benefit Save the Children’s lifesaving programs. Pretty cool idea right?
What’s even cooler is the way that song has already inspired young people. When the song was released we started participating in the conversations on our social media channels, and we discovered a young man by the name of JD from Colorado Springs, CO. He’s just an average 8-year-old fan of OneRepublic that decided to post a cover of their new song to YouTube.
The young man has talent, and the video was a hit with OneRepublic fans. Once JD learned that the song would be helping Save the Children, he asked his viewers to visit the campaign’s website and Facebook page. Inspired by his selflessness Save the Children decided to make him a Youth Ambassador, which means he’ll be raising awareness on child survival issues for a whole new generation. He’s even performing at Mashable’s Social Good Summit this weekend! At the summit, He’ll be exposed to world leaders discussing how innovation can solve our greatest challenges. For JD, this is a dream come true. He’s already proof of how technology can lead to a positive change.
Here at the Ad Council, we’re excited to discover these stories. We’re honored to do what we do, and seeing how a campaign can inspire folks to take action and raise awareness on a particular issue is why we do it.
To learn more about our Newborn and Child Survival campaign visit www.EveryBeatMatters.org.
Also, be sure to join the conversation for Mashable’s Social Good Summit this weekend.