It’s Memorial Day weekend! Not to rain on your holiday parade, but check out these sobering stats before getting behind the wheel this weekend
• One person dies every 51 minutes from car crashes involving drunk driving
• Motor vehicle crashes are the leading cause of death for children age 1 through 12 years-old
• A texting driver is 23 times more likely to get into a crash than a non-texting driver
If you’re surprised by these statistics, read on to find out how the Ad Council is working to spread the word about road safety. Let’s take a look at some of my favorite On the Road video PSAs.
If you are old enough to drink, you probably remember the phrase, “Friends don’t let friends drive drunk.” Well, if you’re not drunk but buzzed than it’s OK to drive, right? We say NO because even a few drinks can impair driving. As demonstrated by the following PSA, buzzed driving can have the same disastrous consequences as drunk driving.
Message- If there is any chance you might be impaired, just don’t drive. Take a cab or public transportation, nominate a designated driver, and take the pledge.
Stop the Texts, Stop the Wrecks
Texting while driving is high risk behavior for a new generation of young drivers. In fact, the age group with the greatest proportion of distracted drivers was the under-20 group. The Ad Council targeted this age group with this PSA with the aim of making cell phone responsibility second nature for all drivers.
Message- if you can’t text and walk, you can’t text and drive. Sign up here to become an advocate and spread the word.
Child Passenger Safety
Do you remember how Vince & Larry made us buckle up for safety? Since Vince & Larry were first introduced to the American public in 1985, safety belt usage has increased from 14% to 79%, saving an estimated 85,000 lives, and $3.2 billion in costs to society.
We’re still working on safety belt education. This time we are concentrating on child passenger safety by providing useful information on car seats that you can see here.
These playful PSAs point to the fact that parents obsess over everything about their child except when it comes to car crashes.
If you’re interested in seeing more, I recommend checking out the Ad Council’s YouTube channel, where you can view hundreds of PSAs covering a wide array of topics. Or, visit AdCouncil.org for more in depth coverage.