As Black History Month comes to a close, we would like to pay tribute with a few favorite PSAs from our iconic “A Mind is a Terrible Thing to Waste” campaign with the United Negro College Fund. Since 1972, the campaign has helped raise more than $2.2 billion and helped to graduate more than 400,000 minority students from college and beyond. Now that’s something to celebrate! We hope you’ll enjoy this look back at this beloved campaign whose slogan has become part of the American vernacular.
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