Many of us are familiar with TED, the non-profit organization devoted to “ideas worth spreading.” TED’s mission is to change the world by sharing knowledge, ideas, and inspiration. And each year they give a nod to the world of advertising with their “Ads Worth Spreading” contest.
According to TED, an ad worth spreading is “an ad that people truly want to see and share. It might be hilariously funny or stunningly beautiful or wickedly clever. It might encapsulate a killer idea, promote an inspiring cause, or tell a captivating story.”
An ad worth spreading is not necessarily a PSA. A quick visit to the contest’s YouTube page reveals that finalists range from cats with thumbs (Cravensdale milk) and dancing forest animals (Fed Ex) to PSAs for the Elizabeth Smart Foundation, The National Domestic Violence Hotline, the ONE campaign and many more.
Among my favorites are short films produced on behalf of Chipotle’s Cultivate Foundation. Abandoned and Back to the Start depict the struggles faced by small family farms and drive home the message that sustainable farming practices are more important than ever. The music and imagery make these films/ads quite moving and in my opinion, worth spreading.
We’re thrilled that several Ad Council campaigns have made the cut:
While contest winners are ultimately selected by TED, you can show your support for a particular ad by voting on the YouTube channel.
What are you favorite ads worth spreading? What motivates you to share ads with your networks?