Does anyone read anymore? I think yes, but not for long on the internet. If there is a video version and text version, the video will win out. As I type, I feel the pressure just to post the video examples for this blog and quit with these words.
Video accomplishes many things online — they can be visual, entertaining, and explanatory and it’s all less work for the consumer. So instead of relying solely on copy to explain the most important pieces of information about your organization, I say pick the things that are critical for people to know and produce a video about it. Make sure that video is captivating, short and conversational. Remember that online you are always competing with talking cats and cute babies.
Check out this video below by Grey. In 3 minutes they let you know who they are and why they are awesome. I also like how they use images and voiceover, which is effective and can save a bundle.(Note: there are talking babies and cats in it).
Also last week, Ad Council launched a video about how we work, produced by our friends at Free Range. We recognized that we are a complex and unique organization. And it’s not always easy to grasp our model and services. This video allows us to tell our story and communicates our impact to our potential sponsors and consumers.