The Clinton Foundation recently celebrated their 10 year anniversary. In honor of this occasion, they created an original video to highlight their incredible work. And, let me underscore the word original. I first heard about the video at one of our recent blog editorial meeting when it came up that the Foundation had partnered with Funny or Die on a hilarious, celebrity skit aimed to bring attention to the organization and celebrate its 10th anniversary.
Immediately following the meeting, I watched the video. I have to say that it was indeed hilarious. (I’ve watched it at least five more times and it’s still pretty funny.) The video features Ben Stiller, Sean Penn, Kristen Wiig, Matt Damon, Ted Danson, Mary Steenburgen and Jack Black brainstorming ideas to get the word out about the Clinton Foundation and their important work. (There are also a couple of more celebs but I’ll leave that as a surprise.) As you can imagine, brilliant ideas ensued including getting to the bottom of who keeps eating Sean Penn’s lunch and the urgent need for a softball team, aptly named the Clinton Clubbers.
While this could have easily been seen as another silly SNL skit, it was a smart strategy of branding the organization and letting people know about their work. It combined a popular web site, celebrities, important causes all while keeping viewers thoroughly entertained long enough to learn how to donate, the crux of the video. Was it effective in getting the message across? Yes and no. I didn’t necessarily learn anything new about the Clinton Foundation and their work but through this unique approach, it kept me watching for 5+ minutes. And, that was long enough to see the real message of donating.
The video has over 360,000 views so far. And, even if those viewers don’t donate, they now know about the Clinton Foundation and will finally learn who keeps eating Sean Penn’s lunch.
Take a look and let us know your impression. Did it make you want to learn more about the Clinton Foundation and donate?