Yahoo’s 2010 Create for a Cause contest challenged advertising agencies to develop innovative digital work on behalf of public service campaigns. DDB NY took home the grand prize for their “Rescue Your Doggy Double” concept, developed on behalf of The Shelter Pet Project. The prize? A coveted placement on the Yahoo! Log-in Page, which is visited by nearly 1 in 10 Americans each day.
Playing on the notion that pets and their owners sometimes look alike, the “Rescue Your Doggy Double” concept is an interactive web cam experience that allows users to match their photo up with the pooch that resembles them the most. Once presented with their Doggy Double, users will be able to learn more about that particular breed and go to Petfinder.com where they can view a list of real dogs available in local animal shelters.
Here’s how it works:
You can fire up that webcam and find your “Doggy Double” this Saturday, March 26th, by visiting the Yahoo! Log-in page at http://login.yahoo.com. We’re so excited over here at AdLibbing.org that we came up with a few predictions…
My Doggy Double might very well be a Lhasa Apso, like Arizona here. Oh, the fun we could have trying out new hairstyles together.
Amanda might find her match in a curly haired Cockerspaniel like Chiquito.
Dzu in a box might get along well with this puppy in a box.
Ilana’s Doggy Double might be a smiley little Silky haired terrier like Blueberry.
And don’t these guys look like two peas in a pod? Leith and Coco the Boxer/American Bulldog Mix, BFF.
Don’t forget to visit the Yahoo! Log-in Page this Saturday to find your furry twin. Let us know your predictions in the comments!