Who doesn’t love Google’s doodles–those whimsical, light-hearted decorations that Google lends to their logo every so often.
(50th anniversary discovery of DNA)
(Alfred Hithcock’s birthday)
(Vincent Van Gogh’s birthday)
(Jane Austen’s birthday)
(Persian New year—yes, there are internationally-themed Doodles!)
Sometimes the Ad Council gets asked—can’t we do a Google doodle for _____? (fill in the blank with your social issue).
Unfortunately, it’s not that easy. Here’s a short history about doodles and what you can do instead:
Doodles tend to celebrate worldwide events, anniversaries, or birthdays of noted artists, scientists and inventors (like Andy Warhol, Albert Einstein, Leonardo da Vinci, Louis Braille). Nearly 300 doodles have appeared on Google.com (in the U.S.) and over 700 (on international domains).
Doodles are a cherished and longstanding tradition at Google. It all started when Dennis Hwang (attention all interns: he was an intern at the time and is now Google’s Chief Doodler!) when Google co-founders Larry and Sergey asked him to design a logo for the 4th of July in 2000.
Over time, doodle demand rose both domestically and internationally. Creating doodles is now the responsibility of a team of top-notch designers.
Google’s process for selecting Doodles is via an international group who chose doodles from both within and outside Google. They select doodles that reflect creativity and innovation and ones that are fun and quirky.
Btw, Google has an online store where you can buy doodle t-shirts if really you’re into it!
So, you’re probably not going to be able to get a Doodle for your non-profit cause but here’s what you can do:
–You can email them and try! “The doodle team is open to user ideas; requests for doodles can be sent to [email protected]. The team receives numerous requests so even if we do not get back to you about your request, please know that we do look at and consider all the requests that are submitted.”
-Your organization can participate in their Doodle student contest Doodle 4 Google. This is a creative online competition (in its fourth year) where Google invites K-12 students to use their artistic talents “to think big and redesign Google’s homepage logo for millions to see.”
-You can add your organization to the cause section of igoogle. So, when people set up their personalized igoogle homepage or want to change it, they can add your organization’s theme or graphic to their page. Like these non-profits did. Visit here to learn how to submit your nonprofit’s theme to igoogle.
Okay, so these options aren’t as cool as a Google doodle but now you have the basics. Doodle away, readers!