AdLibbing.org is giving a shout out to the great social marketing work of 2010. And this is just the start of the list. Please add your favorite campaigns, strategies and creative work from last year in the comments.
We look forward to the great work ahead in 2011. Happy New Year!
Best TV spots: Glee spots for American Express members project
Best integrated campaign: Charity Water
Best nonprofit blog: Beth Kanter
Best rebranding campaign: Girl Scouts of the USA
Best way to help improve education: Donors Choose
Best motivator to want to help improve education: Waiting for Superman
Best interactive innovation for social good: If We Ran the World
Best fundraising tool using social media: Crowdrise
Best corporate crowd-sourced contest for social good: Pepsi Refresh Project
Best government campaign: United States Census
Best global mobile giving campaign: American Red Cross “Text Haiti” campaign
Best potential for good: Jumo